Metrics & Analytics

#CRE8Camber Noren 

Jeff TaylorChris Kuhatschek

Richard Bartell

Metrics & Analytics Defined

• Helps companies measure, assess, and explain the performance of social media initiatives in the context of specific business objectives 

 

• Ability to capture conversations and brand mentions } Most valuable information

to companies

Metrics & Analytics in Social Media

• In 2009

• What is the Value???

• Monitoring data 

10 Traits to Measure

• Social Media Leads• Engagement Duration• Bounce Rate • Membership Increase and active network size • Activity ratio • Conversation • Brand mentions in Social Media• Loyalty • Virality • Blog Intergration 

• Brand Overview- posts, trends, demographics • Sentiment Analysis- attitudes toward your brand

 • Influence Analysis- identify influential people in your

brand's industry • Competitive Analysis- analyze conversations about a

competitor  • Engagement Analysis- gauge your engagement around

the web

Pros:• Interactive features• Know who's talking about

you and where• Listen• Measure• Engage• Currently hiring!

Cons:• Cost $600/month• Website can be

overwhelming 

How To

• go to an analytics website (such as hootsuite)• select analytics, and create a new report

How To

• next you can select what type of template you want to use• Template choices include:

o Proposal Reporto Ow.ly Click Summaryo Facebook Insightso  Custom reports

(all reports are completelycustomizable within the hootsuite analytics builder)

How Tosample owl.ly click reportreport stats:

o Clicks by regiono Summary Statso Top Referrerso Most popular links

Any of these stats can be added to, or removed from the report

How To

Measuring the Impact of Facebok

Analytic Measuring Tools:

      www.klout.com                        www.twitalyzer.com

Analytics Updates•  Completely customizable new analytic dashboard•  Multiple widgets; 4 main types are Metric, Pie Chart,

Timeline, & Table• You can have up to 20 widgets per profile, all of which could

be deleted, moved around, and edited

http://bit.ly/f4wdUT 

What's Next?

• Currently no single vendor that can effectively measure all aspects of social media

 • Most businesses use multiple tools for capturing, analyzing

and interpreting their social buzz • Bad News: This is not expected to change anytime soon

 • Good News: Social media monitoring tools are improving

every day and so are the capabilities of vendors to capture insights

Conclusion                     Questions

• New field with room to grow

• All (or most) businesses are still learning how to measure their impact

• Currently, a combination of analytical tools works best