Metrics that Matter - Des Martin @ Digital Summit 2014

Post on 27-Jan-2015

106 views 3 download

Preview:

Click to see full reader

Tags:

funnel middle funnel

funnel software

traffic sources

google analytics

unbranded branded search

repeat visitors

Report this document

description

Des Martins slides from the #DigitalSummit2014. Presentation on the Digital Marketing funnel and how it provides a framework for Metrics that Matter. To try a demo of 3funnel: http://3funnel.com/demo.html

transcript

THE DIGITAL MARKETING FUNNEL amp METRICS THAT

MATTERDES MARTIN

dessie_martin

METRICS THAT MATTER

EVERY WEBSITE CAN

BE VIEWED AS A FUNNEL

TRAFFIC SOURCES

TRAFFIC SOURCES

TRAFFIC SOURCES

UN-BRANDED BRANDED SEARCH

DISCOVERY amp CONSIDERATION

bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION

REPEAT VISITORS TENDTO BUY MORE

CONVERSION

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

METRICS THAT MATTER

EVERY WEBSITE CAN

BE VIEWED AS A FUNNEL

TRAFFIC SOURCES

TRAFFIC SOURCES

TRAFFIC SOURCES

UN-BRANDED BRANDED SEARCH

DISCOVERY amp CONSIDERATION

bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION

REPEAT VISITORS TENDTO BUY MORE

CONVERSION

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

EVERY WEBSITE CAN

BE VIEWED AS A FUNNEL

TRAFFIC SOURCES

TRAFFIC SOURCES

TRAFFIC SOURCES

UN-BRANDED BRANDED SEARCH

DISCOVERY amp CONSIDERATION

bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION

REPEAT VISITORS TENDTO BUY MORE

CONVERSION

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

TRAFFIC SOURCES

TRAFFIC SOURCES

TRAFFIC SOURCES

UN-BRANDED BRANDED SEARCH

DISCOVERY amp CONSIDERATION

bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION

REPEAT VISITORS TENDTO BUY MORE

CONVERSION

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

TRAFFIC SOURCES

TRAFFIC SOURCES

UN-BRANDED BRANDED SEARCH

DISCOVERY amp CONSIDERATION

bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION

REPEAT VISITORS TENDTO BUY MORE

CONVERSION

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

TRAFFIC SOURCES

UN-BRANDED BRANDED SEARCH

DISCOVERY amp CONSIDERATION

bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION

REPEAT VISITORS TENDTO BUY MORE

CONVERSION

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

UN-BRANDED BRANDED SEARCH

DISCOVERY amp CONSIDERATION

bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION

REPEAT VISITORS TENDTO BUY MORE

CONVERSION

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

DISCOVERY amp CONSIDERATION

bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION

REPEAT VISITORS TENDTO BUY MORE

CONVERSION

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

REPEAT VISITORS TENDTO BUY MORE

CONVERSION

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

CONVERSION

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

SETTING UP FUNNELS IN GOOGLE ANALYTICS

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

RELATIONSHIP amp RETENTION

EXIT SURVEYS

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

3 metrics that matter

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

METRICS

TOP FUNNELMIDDLE FUNNEL

BOTTOM FUNNEL

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

Adwords

Analytics

WebmasterTools

Sales amp Leads

Reports

DecisionMaking

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

to trial 3funnel software click here

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION

Connectdessie_martin

3funnelielinkedincomindesmartin

Copyright © 2018 DOCUMENTS