Post on 15-Apr-2017
transcript
Michelle Mosolgo, CTO - Healthcare Services & Solutions, Merck & Co. May 5th, 2016
How Digital
Innovation can
Drive Business
Value in Life
Sciences
OLD WORLD• Physician-centric
• Relying on subject matter experts
• Emphasis on highly specialized care
• Payments largely based on
• fee-for-service model with no
alignment among healthcare
participants
• Focus on innovation, blockbuster,
quantity and convenience of care
delivery
NEW WORLD• Patient-centric
• Leveraging information technologies
• Emphasis on coordination/ integration
• Payment systems focusing on
outcomes, with alignment of incentives
for relevant stakeholders (patients,
payers, providers)
• Focus on risk stratification, case
management, real-world evidence
Innovation = Push BoundariesInnovation = Better Care at Lower Cost yet Still Pushing Boundaries
A Changing Landscape
Digital
Health
http://insights.venturescanner.com/2014/05/06/a-snapshot-of-the-digital-health-landscape/
“The Shifts” / Technology
01 DATA
ANALYTICSEmergent patterns in
healthcare data inform
patient diagnosis and
treatment plans
02 SOFTWARE
INFRASTRUCTURESoftware solutions (such as
EMR’s) facilitate capture
and sharing of healthcare
information.
03 CLINICAL
DECISION
SUPPORTAlgorithms
provide health
recommendations
based on clinical
knowledge and patient
information.
04 MOBILE HEALTHMobile technology and
applications are
increasingly used to
monitor and evaluate
health.
05 CYBER
SECURITY &
DATA PRIVACYIncreasing digitization of
data increases risk and
impact of security
breaches and drives
protection around health
information.
SECURITY &
PRIVACY
THREATS
TRUSTWORTHY
DATA
STANDARD
S & OPEN
SOURCE
HEALTHCARE
DELIVERY
MODEL
GLOBAL
CONCERN
The importance
of protecting
data increases
with more
complete set of
information
about a patient
and increased
access.
Need to
balance
between
privacy and
open access
Patients
consider
information on
the internet as
“truth”…
No verification
of much of the
information on
the web.
Changing
standards can
increase costs -
who is
responsible for
developing and
maintaining
open source
assets?
Will patients
“self diagnose”
problems?
Role of
pharmacies –
will they
become the
“primary care
physician?”
Devices
Virtual access –
will this change
the cost
structure?
Healthcare is a
global concern,
how will it be
affected by
politics?
SECURITY &
PRIVACY
THREATS
Regulations are increasing
HIPAA
Application
Security
Privacy
Consent
Management
Cyber
Security
Medical
Device
01 02 03
04 05
Behavioral Lens on “The Shifts”
CONSUMER
ENGAGEMENT &
EMPOWERMENTPatients are becoming
active participants in their
health.
INTEROPERABILITY
& CONNECTIVITYConsumers are integrating
the ‘Internet of Things’ in all
areas (including health).
COMMUNITY
SUPPORTIncreased use of social
media allows
consumers to quickly
connect.
ACCESSAccess to information,
technology, and
medicine is expanding.
REMOTE CAREAdvances in technology
allow for offline and
remote monitoring of
health.
Path to Value Creation
01
02
03
04
PICK A PROBLEM TO SOLVE AND FOCUS
• Disease / Care Coordination
• Collaboration Across Caregivers
DETERMINE WHO YOUR CUSTOMERS ARE – IT WILL MATTER
• Payer
• Providers
• Customers
UNDERSTAND CUSTOMER’S CORE EMOTIONAL NEED
• Virtual
• Devices
• Digital
SELECT WHAT DATA YOU WANT TO MANAGE
• Personal Health Information (PHI)
• Health Information
Final Thoughts
Healthcare Regulations
will continue to be debated
and change – be prepared
to adjust
Value will be based on ability
to prove outcomes
(Health, behavioral and
economic)
Leverage partners –
this is hard to solve
alone
MVP! .. Start small, test and
change quickly