Post on 14-Jun-2020
transcript
MIDTERM PRESENTATIONGabriela Mesquita | FIU | Grad 2
GIORGIO ARMANI
THE CLIENT
GIORGIO ARMANIItalianFormed Armani in 1975
$8.1 billion fortuneCredited with pioneering red-
carpet fashion
luxury fashion house which designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors
3900 employees
Milan, Italy headquarters
GIORGIO ARMANI S.p.A.
$2.65 billion sales in 2016
QUALITY
CLASS
EXCLUSIVITY
CLOTHING ACCESSORIES GLASSES COSMETICS PERFUME
THE LOOKOF THE BRAND
MISSION to continually create clothes and accessories that aspire to a kind of perfection that transcends fashion
ELEGANCE
COMFORT
MODERN
BOLD
With Armani’s invention of the jacket in 1975, both men and women’s fashion were reinvented. The jacket came to represent the growing authority of women and the liberation of men from the protection they used to hide their insecurities. His constant modernization of fashion has allowed for his clothing to break away from monotonous ways of dressing and symbolizes the idea of power dressing for both sexes.
Miami International Airport
WORK BUILDING
Wynwood
AA Arena
Shops at Merrick Park
Viscaya
South Point Park
LOCATION
Dolphin Expressway
Blue Lagoon Dr.
MIAMIFLAGAMI
Nearby areas:Hilton Airport Blue Lagoon
Parking lot
Blue Lagoon DriveMiami, FL 33126
BUILDING & SITE ANALYSIS
VIEWS & ZONING
BUILDING & SITE ANALYSIS
Public
Semi-Private
Private
3,135 sq ft1,553 sq ft
5,058 sq ft
TOTAL SQUARE FEET (per floor)= 9,746 sq ft
Large curtain wall on the north and rows of windows on the south provide openings in which there is of sun penetration, especially in the winter. This can lead to overheating of the building and overexposure to sun, causing glare.
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GLARE & OVERHEATING IMPOSING CENTER COLUMNS With the columns located directly in the center, spaces are limited to being no more than 37’ wide. The 17’ space between them also limits the types of spaces that can be created. This limits the interior area to being defined to not only the windows, but the 5 columns as well.
LINEAR GRID/CIRCULATION The orthogonal grid limits circulation to being strictly linear. The middle space can be a difficult area to maneuver out of in case of an emergency, and so should not contain any high density spaces.
DOMINANT ISSUES
BUILDING & SITE ANALYSIS
PROGRAMMINGESSENTIAL PURPOSE OF WORKSPACEThe design of the workspace should create an invigorating and modern work setting where innovative and work-driven people come together to collaborate and consistently build on the Armani brand in order to achieve perfection that transcends fashion, which is the company’s mission.
MAIN GOALS
DOMINANT FEATURES & SPACES
CRUCIAL ASPECTS
The main goal of the Giorgio Armani workspace will be to establish the brand’s identity of elegance, comfort, minimalism, and modernity in order to create a space that promotes flexibility, comfort, and well-being. Simultaneously, employees will be establish a sense of loyalty and ownership over the brand while building the company’s extensive fashion design empire.
The corporate offices will contain 60% enclosed spaces and 40% open spaces. This will include collision zones (cafe and gym, located near the windows) and collaboration spaces (materials room and brainstorm room). A gallery to showcase the recent clothing collection will be featured on the second floor along the columns, which will also be located by the main area of the office (the cafe).
The design of the space should address the need for collaboration and fostering creativity. It should take into consideration the vast amounts of sunlight that enter the space, which can be used to improve employee well-being and reduce absences. It will also take into consideration the relationships among the different departments so that their spaces can be located near one another in order to facilitate collaboration and provide for smooth operations. Several spaces will be provided for employees to be able to relax and regroup with their thoughts, in order to keep up with the constant innovation and hard-work that will be happening in the workspace.
The office space will include:1 Lobby/Waiting Area3 Executive Suites1 Accounting Office1 Human Resources & IT Office1 Purchasing & Operations Office1 Sales & Marketing Office1 Quality Assurance Office16 Support Spaces
GOALS STATEMENT
Sun Access
Acoustic Privacy
Private Spaces
Public Spaces
Secondary
Primary
PR
OG
RA
MM
ING
AD
JAC
EN
CIE
S
ENTER
PRINT & COLLATE
EXECUTIVE SUITESPURCHASING &
OPERATIONS
SALES & MARKETING
STAIRS
BRAINSTORM AREA
FOCUS ROOMS
HUDDLE ROOM
CONFERENCE ROOM
(MEDIUM)
QUALITY ASSURANCE
MATERIALS ROOM
COLLABORATION AREA
3RD FLOOR
2ND FLOOR
HEALTH STUDIO
STORAGE
HUMAN RESOURCES & IT
CONFERENCE ROOM
(LARGE)SERVERROOM
CAFE
LOBBY
ENTER
ACCOUNTING
PRINT & COLLATE
HUDDLE ROOM
HOTELLING
STAIRS
DESIGN GUIDELINES
1. Design employee workspaces so that they all have access to natural light in order to improve employee well-being and activity and reduce energy costs.
2. Design multiple collaborative spaces in order to promote and foster employee collaboration and creativity.
3. Create a staircase that allows for a visual and physical connection between both floors in order to maintain a sense of unity between the different departments and a strong sense of fidelity to the brand.
4. Establish well-being areas, such as the health studio and focus rooms, that will aid in employee relaxation and invigoration in order to allow for maximum creativity and productivity in the workplace. These spaces will also utlizie the extensive views of the outdoor.
5. Create a gallery space along the columns on the first floor that show off Armani work so that employees are motivated and can establish a relationship with the brand’s work.
6. Design a workplace that transmits the modern, elegant, bold, and comfort of the Armani brand by incorporating their color palette, patterns, textures, and logo throughout their work space.
STRONG ANGLES
CONTRASTING COLORS & FLEXIBILITY
REFLECTION OF COMPANY’S BRAND
CONCLUSIONMy model draws from the strong angles seen in the suit jackets of Giorgio Armani, which have remained modern and relevant throughout time. The progressively growing linear elements represent the flexibility that will exist in the office, creating different spaces to suit the comfort needs of each employee. The one mirrored center shape represents the beauty and elegance of the brand, and serves to reflect all of the brands elements to the viewer (employees), which is also reinforced with the LED lights that will line the inside of the vertical linear elements. The deep red band that holds the entire model together represents the boldness/power as seen throughout Armani’s suit jackets and designs. The neutral (white & gray) and bold (black & red) showcase the mix of contrasting colors in their fashion.
BOLD-POWER
NEW MODEL
SPATIAL GENERATION
SPACE PLANNING
Storage
AccountingConference Room
(Large)
Cafe
Server Room
Print & Collate
Hotelling
Huddle Room
Human Resources& IT
ComputerMaintenance
Room
Mother's Den
Relaxation Lounge
Safe Room
UP
NNScale: 1
16"=1'-0"
124 SF
481 SFHealth Studio
447 SFLobby
386 SF
485 SF
860 SF
181 SF
100 SF
150 SF
89 SF
391 SF
252 SF
143 SF
438 SF
100 SF
A 1
B2
C 3
SECOND FLOOR
Materials Room
Purchasing &Operations
Sales & Marketing
Conference Room(Medium)
Quality Assurance
Executive Suites
Huddle Room
Print & Collate
Brainstorm Area
Focus Room
Focus Room
Collaboration Area
NN
DOWN
Scale: 116"=1'-0"
273 SF
893 SF
1544 SF
312 SF
360 SF
405 SF
100 SF
100 SF
343 SF
71 SF
71 SF
321 SF
A 1
THIRD FLOOR
LOBBY Storage
AccountingConference Room
(Large)
Cafe
Server Room
Print & Collate
Hotelling
Huddle Room
Human Resources& IT
ComputerMaintenance
Room
Mother's Den
Relaxation Lounge
Safe Room
UP
NNScale: 1
16"=1'-0"
124 SF
481 SFHealth Studio
447 SFLobby
386 SF
485 SF
860 SF
181 SF
100 SF
150 SF
89 SF
391 SF
252 SF
143 SF
438 SF
100 SF
A 1
B2
C 3
PERSPECTIVE 1
PERSPECTIVE 2
CAFEStorage
AccountingConference Room
(Large)
Cafe
Server Room
Print & Collate
Hotelling
Huddle Room
Human Resources& IT
ComputerMaintenance
Room
Mother's Den
Relaxation Lounge
Safe Room
UP
NNScale: 1
16"=1'-0"
124 SF
481 SFHealth Studio
447 SFLobby
386 SF
485 SF
860 SF
181 SF
100 SF
150 SF
89 SF
391 SF
252 SF
143 SF
438 SF
100 SF
A 1
B2
C 3
ELEVATION A-1
PERSPECTIVE 3
INDIVIDUAL & GROUP SPACES
Storage
AccountingConference Room
(Large)
Cafe
Server Room
Print & Collate
Hotelling
Huddle Room
Human Resources& IT
ComputerMaintenance
Room
Mother's Den
Relaxation Lounge
Safe Room
UP
NNScale: 1
16"=1'-0"
124 SF
481 SFHealth Studio
447 SFLobby
386 SF
485 SF
860 SF
181 SF
100 SF
150 SF
89 SF
391 SF
252 SF
143 SF
438 SF
100 SF
A 1
B2
C 3
Semi-Private
Public
ELEVATION B-2
ELEVATION C-3
2ND FLOOR
INDIVIDUAL & GROUP SPACES
Materials Room
Purchasing &Operations
Sales & Marketing
Conference Room(Medium)
Quality Assurance
Executive Suites
Huddle Room
Print & Collate
Brainstorm Area
Focus Room
Focus Room
Collaboration Area
NN
DOWN
Scale: 116"=1'-0"
273 SF
893 SF
1544 SF
312 SF
360 SF
405 SF
100 SF
100 SF
343 SF
71 SF
71 SF
321 SF
A 1
ELEVATION D-4
Private
Semi-Private
Public
3RD FLOOR
50% public spaces
10% private spaces
40% semi-private spaces
EXECUTIVE OFFICEMaterials Room
Purchasing &Operations
Sales & Marketing
Conference Room(Medium)
Quality Assurance
Executive Suites
Huddle Room
Print & Collate
Brainstorm Area
Focus Room
Focus Room
Collaboration Area
NN
DOWN
Scale: 116"=1'-0"
273 SF
893 SF
1544 SF
312 SF
360 SF
405 SF
100 SF
100 SF
343 SF
71 SF
71 SF
321 SF
A 1
PERSPECTIVE 4
SALES & MARKETING WORKSPACE
Materials Room
Purchasing &Operations
Sales & Marketing
Conference Room(Medium)
Quality Assurance
Executive Suites
Huddle Room
Print & Collate
Brainstorm Area
Focus Room
Focus Room
Collaboration Area
NN
DOWN
Scale: 116"=1'-0"
273 SF
893 SF
1544 SF
312 SF
360 SF
405 SF
100 SF
100 SF
343 SF
71 SF
71 SF
321 SF
A 1
PERSPECTIVE 5
REFERENCESwww.pinterest.com
www.google.com
www.wikipedia.org
www.archdaily.com/900814/tkstyle-office-jack-design
www.archdaily.com/797772/bain-and-company-istanbul-office-net-mimarlik
www.officelovin.com/2018/08/27/a-tour-of-tkstyles-jiaxing-super-sleek-office-in-jiaxing/
www.fox-architects.com/insights/interior-design-trend-flexible-workspaces/
www.knoll.com/knollnewsdetail/creating-collaborative-spaces-that-work
www.hok.com/about/news/2018/04/12/hoks-gordon-wright-interviewed-in-future-of-work-podcast/
www.armani.com/us/armanicom
www. martinroll.com/resources/articles/branding/giorgio-armani-the-iconic-fashion-brand/
www.suncalc.org/#/25.7826,-80.2936,17/2019.01.29/18:59/1/0
www.windy.com/?25.956,-80.183,5