Post on 28-Jul-2015
transcript
Building Local AwarenessMadaline Eblen, Maria Brown, Alex Jensen, Jessica Yrkoski, Rani Taborek-Potter
#milk4kids
What is #Milk4Kids?
● Hashtag created to drive awareness for the organization Milk Life (http://milklife.com/give)
● Milk is the most needed, but least donated item
● Milk Life’s goal is to build awareness
How Does This Campaign Compare to Last Year?
● Not much improvement
● A little more than 100% of all local donations for 2014
What We Did● Created individual posts with #milk4kids
● Retweeted post with #milk4kids
● Tweeted @milk4kids
● Solicited at participating Bakers
Results
● Spike in engagement for the hashtag that day
● Brought in $1,701 donations during one day event
http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=40319
NodeXL Results
● Top Vertices o JeremeyHL, Milk4Kids, unomaha, Bakersgrocery
● Top Hashtagso Milk4Kids, Omaha, Midtown, Nebraska
What Can Be Improved?
● Preparation/Planning● Brand Connection
○ Milk4Kids & Milk Life● Build Momentum Prior to Event● Milk Truck & Donation at Register● Better social media engagement and
presence
Proposed Future Campaign StrategyAwareness Campaign:
● Create better connection between Milk4Kids & Milk Lifeo Twitter account name: @MilkLife (or similar)o Hashtags: #milk4kids, #milklife
● Write targeted posts & schedule consistently● Target community connections
○ Ex. Tagging food banks, reporters, etc.● Share reasoning behind system for milk drive
Proposed Future Campaign StrategyAwareness Campaign:
● Draft Letters to Community Partners
● Hold Events with Community Partners
● Create Donation Card to Send
● Create Facebook page & Instagram Account