Millioniare Marketing Masterclass - Salon Success 365 Conference

transcript

Millionaire Marketing Masterclass 7 Figure Secrets You can take to the Bank!

Who Drives Me…

What Happens if You Don’t Learn &Implement this System…

The Main Functions of Your Marketing

Pre Qualified

Pre Positioned

Pre Disposed

Simons Story – Turnaround Award!

The 3 M’s in Marketing Success…

Your Target MarketYour Message to that MarketThe Media you use, Online or Offline

Who is Your Target Market for Leads?

Target Market Psychographics …

7% 30% 30% 30% buying

noware open to idea

are not thinking about it

don’t think they are interested

definitely arenot interested

Yet most businesses

market to the 3%

buying now and don’t

have systems to keep

engaged with the rest.

AcquisitionCost

Lifetime Value

Products Promotions Profits

REDUCED

Millionaire Marketing Mastery3P Formula™

Local Geographical Area

Millionaire Marketing Investment…

Existing Customers

New ‘A’ Prospects

Critical Success Factor in Marketing…

• Direct Response NOT Brand Building!

• Strong Headlines…• Compelling Offer…• Sales Copy…• Social Proof…• Call’s to Action…

• Your GOAL is to Sell

Critical Millionaire Marketing Skill!Where Does Copy Impact Your Sales

BlogsWeb Sites

Landing PagesDirect Mail

E-mail MarketingVideo Sales MessagesAdwords

1. Websites

Building Your Marketing Wheel of Fortune!

How We use Direct Response Online…

1. Websites

2. Newsletters

Leads from Newsletters …

1. Websites

3. Print Media / Adverts

2. Newsletters

Top Headline topics that areGuaranteed to get attention

Self Interest

Speed of Result

• What are you going to give them (Offer) & how are they going to get it?

• What are they going to Pay & how are they going to pay it?

• What are the elements of your risk reversal – Guarantees etc

• What is the “Promise” of your end result and how long will it take your prospect to achieve it?

Response Marketing Questions to Ask…

Marc Smith – MD

“I was mucking around on my calculator at the weekend (in between

working and sleeping!) and worked out that the return I got on my

marketing investment in the XX magazine of £1800 was 24,556% or

£442,008.”

“Is this good coach???”

Turnover £250,000

to £850,000 in 18 months

1. Websites

4. Google / Facebook Ads

2. Newsletters

Bad Customer Service news travel FAST!

OLD ECONOMY NEW

ECONOMYDissatisfied World

call 10 people

Thousands in seconds

1. Websites

4. Google /Facebook Ads

5. Networking in Person

2. Newsletters

Networking Sin! Not Bringing Your Business to life

What’s Your Business Name…CO.UK?

Some Humanity! orSell the PROBLEM You solve!

How can You HELP them? What is the Next Step?

1. Website

6. Joint Ventures

5. Networking in Person

2. Newsletters

“Following our BWC Mentors advice We’ve increased Enquires 100%

on last year!

And Conversions are Up 60%.”

Nial Douglas (MD)Full Circle Travel

1. Website

6. Joint Ventures

5. Networking in Person7. Info Products

2. Newsletters

Info Products & Advice…

1. Website

6. Joint Ventures

4. Google / Facebook Ads8. Social Media

2. Newsletters

The 4 Keys to Social Media Success…

Reputation

Authority

Visibility

Engagement

1. Website

6. Joint Ventures

3. Print Media / Adverts 9. Referrals

4. Google / Facebook Ads8. Social Media

2. Newsletters

Referrals – Lifeblood of a Business

1. Website

6. Joint Ventures

10. Offline Marketing Tools

3. Print Media / Adverts 9. Referrals

4. Google / Facebook Ads8. Info Products

5. Networking in Person7. Books & DVD’s

2. Newsletters

Offline Marketing Still Delivers…

Step 1: Make an Powerful Offer that Converts!

Step 2: Bring on the Benefit Bullets!

Make an Outrageous Promise – Benefit… Issue a warning – “don’t buy this before …” Promise a Fast, Easy or FREE solution Be thought provoking – stimulate curiosity Make it like a movie – create drama! Promise an Instant Solution to the Pain… The Most Read Section after the Headline…

Step 3: Back up with Guarantee

• Better than Risk Free

• Your money back, no questions asked

• 30 Day FREE trial

• Absolutely No Risk to you

• 100%, no hassle refund

• You can’t loose

• I personally guarantee

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