Mindful Metaphors - Mindful Marketing

Post on 23-Aug-2014

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Beware metaphors can have your audience place you in the wrong bucket. This deck was made with Haikudeck. I assumed they were a wanna be Slideshare. I'd totally missed the core value - they rock at making simple decks with great images. They lost me at their branding and metaphor. They don't CLEARLY communicate that they are an authoring tool. This is a huge lesson. Are people driving by and missing your wow? It took a friend to share, recommend and highlight Haikudecks' value prop. Their metaphors didn't help..

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Photo by Kuyan Redman - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/76541731@N06

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This deck was made with Haikudeck

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Backstory: Be Mindful of metaphors!

• Assumption: Haikudeck is a Slideshare wannabe • Differentiation: Metaphors can grant & deny • Reality: Authoring Tool for Slides • Strength: Finding/crediting images • Lesson: Pick Metaphors with care • Warning: Metaphors can be implied or assumed

O u r M E T A P H O R : L I S T S

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LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED

L i s t l y i s S l i d e s h a r e f o r L i s t s

istly

Solo or Collaborative

Bookmarking

ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG

embeddable findable Shareable content

Social ranking & prioritization

Simpler Social List Creation

Social curation

moderated crowd extended

lists

EXTEND lifeTime value of content

(evolving seo)

LISTLY

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34

56

7

8

9

Contest platform

Twitter Lists