Minimum Viable UX

Grace Ng

Designer FounderLean Startup Machine

@uxceoSunday, March 9, 14

@uxceoSunday, March 9, 14

@uxceo

Let’s Do a Start Up.Let’s Do a Start Up.Sunday, March 9, 14

Great Idea!@uxceo

Textual search is limiting. How can I search a visual query?

Sunday, March 9, 14

Wireframed...@uxceo

Sunday, March 9, 14

Designed...@uxceo

Sunday, March 9, 14

Launched...@uxceo

Sunday, March 9, 14

Oops.

@uxceoSunday, March 9, 14

Need Finding...@uxceo@uxceo

Sunday, March 9, 14

Pitfalls@uxceo

Lean Startup

Sunday, March 9, 14

Validated?@uxceo

Ask Question

Upload Photo

Sunday, March 9, 14

Validated!@uxceo

What is this bird??

Sunday, March 9, 14

Here we go!@uxceo

Sunday, March 9, 14

Talking to customers@uxceo

Sunday, March 9, 14

No Selling!@uxceo

Sunday, March 9, 14

Ship MVP@uxceo

Sunday, March 9, 14

WRONG!@uxceo

Sunday, March 9, 14

Concierge@uxceo

Sunday, March 9, 14

1. Understand current behavior

@uxceo

Existing behavior What is the problem? How can we solve?

?

Sunday, March 9, 14

2. How painful? How frequent?

@uxceo

Vitamin Addictive Drug

High PainLow Pain

Low Frequency

High Frequency

Extinct Painkiller

Low Pain, High Frequency

High Pain, High Frequency

High Pain, Low Frequency

Low Pain, Low Frequency

Sunday, March 9, 14

3. Deliver service to test value

@uxceoSunday, March 9, 14

Do you have visual questions?

@uxceoSunday, March 9, 14

Do you have visual questions?

@uxceo

Vitamin Addictive Drug

High PainLow Pain

Low Frequency

High Frequency

Extinct Painkiller

Low Pain, High Frequency

High Pain, High Frequency

High Pain, Low Frequency

Low Pain, Low Frequency

Sunday, March 9, 14

Do you have visual questions?

@uxceo

Vitamin Addictive Drug

High PainLow Pain

Low Frequency

High Frequency

Extinct Painkiller

Low Pain, High Frequency

High Pain, High Frequency

High Pain, Low Frequency

Low Pain, Low Frequency

Sunday, March 9, 14

Understand current behavior

@uxceo

Existing behavior What is the problem? How can we solve?

Sunday, March 9, 14

Understand current behavior

@uxceo

Existing behavior What is the problem? How can we solve?

Flip through thick booksSometimes can’t find itGoogleNotebook of birds

Sunday, March 9, 14

How often? How painful?

@uxceo

Existing behavior What is the problem? How can we solve?

Flip through thick booksSometimes can’t find itGoogleNotebook of birds

Wanted more immediate solution.

Sunday, March 9, 14

@uxceo

Existing behavior What is the problem? How can we solve?

Flip through thick booksSometimes can’t find itGoogleNotebook of birds

Wanted more immediate solution.

Send in your bird photos and get it identified by bird experts

Deliver service to test value

Sunday, March 9, 14

@uxceo

Not for me...Sunday, March 9, 14

@uxceo

MVUXSunday, March 9, 14

@uxceo

Founders UX HelpSunday, March 9, 14

Understand current behavior

@uxceo

Existing behavior What is the problem? How can we solve?

Going to UX classesGoing to UX MeetupsGetting intros to designersGoing to friends

Trying find UX help to fix site

Quickly, virtually, submit website for UX feedback

Sunday, March 9, 14

@uxceo

Landing PageSunday, March 9, 14

@uxceo

No BackendSunday, March 9, 14

@uxceo

Concierge

Customer Submits RequestUX Designer gets email and submits feedback

Sunday, March 9, 14

@uxceo

Manually

Customer Submits RequestUX Designer gets email and submits feedback

Sunday, March 9, 14

@uxceo

High PainLow Pain

Low Frequency

High Frequency

FocusSunday, March 9, 14

@uxceo

Manually@uxceo

Sunday, March 9, 14

@uxceo

MVUXSunday, March 9, 14

@uxceo

Don’t get lost Sunday, March 9, 14

@uxceo

Thank You!

Sunday, March 9, 14