MMA Istanbul Day 2

transcript

MMA FORUMFOUR SEASONS BOSPHORUSISTANBUL, TURKIYE14TH – 15TH NOVEMBER 2012

DAY 2 SPEAKER QUOTATIONS

MMA FORUM ISTANBUL, TURKIYE 2012

‘More than 80% of mobile minutes are spent in apps’SIMON PODDFLURRY

“Brands need to address key consumer needs: convenience, relevance, independence, experience, reassurance”JAMES FERGUSSON TNS

There is a danger we are seeing of the emergence of 'data obesity' - collecting data without a clear sense of why or what to do with it.GUY ROLFEKANTAR

The golden rules of engagement are privacy, relevance, transparency and reward.CAROLINE DOUSSOT GEMALTO

Mobile has become a 'cuckoo technology’; pushing all the analogue technologies our of our lives.CHAD WOLLEN VODAFONE

The steps for long-lasting 'brandships' are; trust, good communication, acceptance and appreciation.ANDREAS PIANIARBITRON MOBILE

39% of global smartphone and tablets owners use their device while watching TVROB JONASINMOBI

In Africa, we believe that mobile is bridging the digital divideRAYMOND BUCKLE SILVERSTONE CIS

It's about new commerce, not just about payments.KIVANC ONAN PAYPAL TURKEY

40% of online traffic is driven via mobile devicesBARRY HOULIHANVELTI

$159 Billion in retail sales was influenced by mobile in 2012BÜLENT HIÇSÖNMEZGOOGLE

It's not that you are your mobile, it's that your mobile is you.CHAD WOLLENVODAFONE

1of 3 Smartphone users make purchases directly from their phones.BÜLENT HIÇSÖNMEZGOOGLE

90% of people use multiple screens sequentially to accomplish a task over timeBÜLENT HIÇSÖNMEZGOOGLE

If you want mobile to grow- help build the industry that you want to see.PAUL BERNEYMOBILE MARKETING ASSOCIATION

MMA Istanbul Day 2

Business