Post on 09-Jul-2015
transcript
MW2011
Museums and the Web
Internet Evolution
Social Media
Mobile
Next
Sessions
Workshops
Demonstrations
Exhibitors
Crit Rooms
INTERNETEVOLUTION
Broadband
Mobile
Social Networks
Apps
BROADBANDStage 1
had broadband connections at home in 2000
5%
have broadband connections at home in 2011
65%
MOBILEStage 2
of adults owned a cell phone in 200053%
of adults owned a cell phone in 201085%
Laptops are becoming the computer of choice
Texting is now the communication channel of choice for teens
50Texts/Day
SOCIAL NETWORKS
Stage 3
used Social Networks in 20000%
million users on today 500
Social Media has taken over pornography as the #1 activity
on the Web
hours of video uploaded every minute on
24
hours of video will have been uploaded on by the end of
our presentation
240
APPSStage 4
of cell owners have downloaded an app29%
have paid to download an app13%
mobile apps available on Apple’s App Store
350,000
Recen1t years: Social Media
Plan your social media strategy
THIS YEAR: MOBILE
WHAT WORKS?
million square feet of space
1.5
Smithsonian’s National Museum of Natural History
Smithsonian’s National Museum of Natural History
Problem: 60% of visitors were getting lost
Objective: Create a way finding mobile app for visitors
Smithsonian’s National Museum of Natural History
MOBILESTRATEGY
Roadmap
Objectives?
Which platforms will help us achieve our objectives?
Feasible?
ARE WE INVOLVED?
Twitter Wall (#TalkEnergy)
EXCITING ANNOUNCEMENT!
Now
Upcoming
Follow-up
Mobile strategy – surveyBrown bagResources (links)Talk to us