MW2011

Museums and the Web

Internet Evolution

Social Media

Mobile

Next

Sessions

Workshops

Demonstrations

Exhibitors

Crit Rooms

INTERNETEVOLUTION

Broadband

Mobile

Social Networks

Apps

BROADBANDStage 1

had broadband connections at home in 2000

5%

have broadband connections at home in 2011

65%

MOBILEStage 2

of adults owned a cell phone in 200053%

of adults owned a cell phone in 201085%

Laptops are becoming the computer of choice

Texting is now the communication channel of choice for teens

50Texts/Day

SOCIAL NETWORKS

Stage 3

used Social Networks in 20000%

million users on today 500

Social Media has taken over pornography as the #1 activity

on the Web

hours of video uploaded every minute on

24

hours of video will have been uploaded on by the end of

our presentation

240

APPSStage 4

of cell owners have downloaded an app29%

have paid to download an app13%

mobile apps available on Apple’s App Store

350,000

Recen1t years: Social Media

Plan your social media strategy

THIS YEAR: MOBILE

WHAT WORKS?

million square feet of space

1.5

Smithsonian’s National Museum of Natural History

Smithsonian’s National Museum of Natural History

Problem: 60% of visitors were getting lost

Objective: Create a way finding mobile app for visitors

Smithsonian’s National Museum of Natural History

MOBILESTRATEGY

Roadmap

Objectives?

Which platforms will help us achieve our objectives?

Feasible?

ARE WE INVOLVED?

Twitter Wall (#TalkEnergy)

EXCITING ANNOUNCEMENT!

Now

Upcoming

Follow-up

Mobile strategy – surveyBrown bagResources (links)Talk to us