A user-centered approach for mobile projects

Serge HufkensUser Experience Designer

@sjesch

What is “mobile”?

mobile used to mean this

and this…

everything else was ‘not mobile’

mobile is now also this…

or this…

mobile is everywhere…

what was once targeted to specific activities

is now a highly customizablealways on, always connected blank canvas…

enabling users to choose their own experience

How to design for this “mobile user experience”?

3 pillars

DIVERGENCE

CONVERGENCE

global flow

step 1inspire & discover

Touch

Accelerometer

Speech/Sound

Camera

Social

Geolocation

inspire with workshops

discover with workshops

discover with workshops

step 2define your audience

personas

personas

Personas workshop

step 3map the journey

Pre-experience

ExperiencePost- experience

The customer journey

mapping the journey

step 4prototype, design & iterate

prototype

prototype

‘body’ prototyping

keep it visual during development

step 5learn & adapt

facebook versions

and don’t forget…keep your strategy alive

Thank you!

p.s.: it’s coffee time!