ASCOM AT A GLANCE
AMCHAM, KMU Panel, 21/11/2013 © Ascom Group
ASCOM RUNS TWO BUSINESSES
Ascom Wireless Solutions Ascom Network Testing
Providing workflow optimization for Health Care
Auditing network performance and customerexperience
� Healthcare facilities � Retail, Prisons, Power plants,
Manufacturing facilities etc.� Enterprise Mobility Vendors
� Mobile Network Operators� Network Equipment Vendors � Managed Service Providers� Regulators
INDUSTRY: INFORMATION & COMMUNICATION TECHNOLOGY
� Business-to-business only
� Integrated, wireless on-site communication, Nurse Call / Patient Systems
� Mobile Telecom, Radio Access Network (RAN)
2
Attractive value play after sucessful turnaround
ASCOM AT A GLANCE (FIGURES 2012)
RevenueCHF449.8m
Gross margin48.9%
EBITDACHF45.9m
Customer ROI at the core of our work
Clear strategic focus Total
AssetsCHF521.5mSolid balance sheet
Asset light strategy
Employee sFTE ~ 1600
International market leader
Global presence
in 17 Countries
R&D11% of Revenue
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MARKET LEADER IN PATIENT SYSTEMS
MARKET LEADER IN CORDLESS ENTERPRISE TELEPHONY
MARKET LEADER IN ATTRACTIVE MARKET SEGMENTS
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AMCHAM, KMU Panel, 21/11/2013 © Ascom Group
MARKET LEADER IN ATTRACTIVE MARKET SEGMENTS
TEST & MEASUREMENT
BENCHMARKING & MONITORING
REPORTING &ANALYSIS
Global market leader in drive-and walk-test tools for measuring mobile network performance
Industry‘s most versatile benchmarking software platform: handheld, automated, application services
Enterprise software for analyzing, optimizing device and network performance
5
Growth
� Increase penetration in established markets
� Leverage installed base to cross-sell
� Expand regionally
� Increase share of software and service business
Innovation
� Establish product platforms
� Increase level and speed of innovation
Operational Excellence
� Manage costs diligently
� Manage Group synergies
A ROBUST AND CLEAR STRATEGY BUILT ON 3 PILLARS
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GLOBAL MARKET PRESENCE
7
North AmericaNorth America Western EuropeWestern Europe
Latin AmericaLatin America
CEECEE
APACAPAC
43249
3
45
6
417
Middle East/ Africa
Middle East/ Africa
15
10
ChinaChina
7
Corporate / division headquarterSubsidiary or branchNote: All figures based on FY 2012 revenues
AMCHAM, KMU Panel, 21/11/2013 © Ascom Group
ASCOM WIRELESS SOLUTIONS – OVERVIEW TODAY
• Ascom (US) Inc. incorporated on April 11, 2000
• North American Regional Sales Unit Headquartered in RTP Raleigh Durham, NC
• Patient Systems Product Line Headquartered in Bradenton, FL
• Distribution throughout North America, achieved largely through partner network
• R&D, channel, partner development dedicated to hospital communications since inception
• Leader in interoperability partnerships
• FDA registered and cleared medical device company
• 140+ employees
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• Acquired Ericsson Personal Wireless Telephony (PWT) for $3.7M (4/2000)
• Introduced new 9p23 handset in the US (6/2002)
• Introduced Unite in US with Duty Assignment Client (5/2004)
• US Federal Communications Commission (FCC) changed Part 15 law which allowed for the sales DECT in US (4/2005)
• Introduced the i75 VoWiFi handset (4/2006)
• Introduced DECT Radio Exchange (RE) and 9d24 handset (2/2007)
• Introduced IP-DECT platform (1/2009)
• Introduced i62 VoWiFi handset (10/2010)
• Acquired GE Nurse Call System for $22M (6/2012)
• Introduced The Power of One (4/2013)
• Introduced Unite Axess for iPhones (10/2013)
ASCOM WIRELESS SOLUTIONS – MAJOR MILESTONES
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ASCOM WIRELESS SOLUTIONS – PRODUCT MILESTONES
Freeset DCT1900(PWT)
Freeset DCT1900+(DECT)
4-2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
April 11, 2000 October 2013
i75
4-2006
9p23
7-2002
UNITE
4-2004
i62
10-2010d41/d62
1-2009
DECT w/9d24
2-2007
FreeNET VoWiFi(802.11)
IP-DECT(DECT)
IP-DECT
1-2009
PWT
Acquired
4-2000
Unite AM
10-2013
IP-DECT AP & TDM(DECT)
IP-DECT
2/2011 NCS
Acquired
6-2012
NURSE CALLSYSTEM
d81
4-2010
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7.9 9.2 1011.9
17.521.4
19.4
26
31.1
44.8
60.0
0
10
20
30
40
50
60
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013F
US
Dm 2003- 2012 CAGR = 20%
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BUSINESS DEVELOPMENT IN WIRELESS SOLUTIONS USA
ASCOM NETWORK TESTING – OVERVIEW TODAY
• Ascom Network Testing Inc. incorporated on August 2009
• Division Headquartered in Reston, VA
• Americas Sales Region Headquartered in Reston, VA
• Global Product Unit Reporting&Analysis Headquarteted in Reston, VA
• R&D for the GPU Reporting&Analysis in Reston, VA and New Jersey
• Distribution throughout North America achieved largely through direct sales
• Market Leader in Network Testing
• Strong customer relationships with all leading Telco Operators: Verizon Wireless, AT&T Wireless, T-Mobile, Sprint
• 160+ employees
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� ERICSSON
� 1994: Early entry to US market
� 1995: Implementing support for TDMA (2G standard in US competing with GSM)
� 1996: Established office with Ericsson in Dallas, TX - growing business from virtually zero to 12+ MUSD
� 1996: Supply agreement with largest competitor, LCC
� 1999: Acquisition of LCC's product businesses (tripling the US business and expanding direct channels)
� 2000: Worldwide headquarters moved to Reston, VA
ASCOM NETWORK TESTING – MAJOR MILESTONES
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� ASCOM
� 2008: Acquired Argogroup giving access to US Tier-1 accounts
� 2009: Acquired Comarco Wireless Technologies expanding benchmarking business to the Americas and access to the world largest account (Verizon)
� 2009: Acquired TEMS business from Ericsson, gaining market share dominance in the US market through direct channels
So the US-business of network testing is really built on 4 (smart) acquisitions.
� 1. LCC products
� 2. Argogroup
� 3. Comarco Wireless Technologies
� 4. Ericsson TEMS
ASCOM NETWORK TESTING – MAJOR MILESTONES
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Metro
Urban
Sub-urban
Rural85%90%
45%
85%
50%55%
5%
50%
0%
20%
40%
60%
80%
100%
2011 2017 2011 2017 2011 2017 2011 2017
LTE Population coverage still insignificant
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Po
pu
lati
on
co
ve
rag
e in
%
Percentages represent portion of population that are within the deployed coverage area, not actual subscriber penetration.
GSM/EDGE WCDMA/HSPA CDMA LTE
Sou
rce:
Eric
sson
(20
12)
17
2012 2017
RegionsNumber of 4G connections
Percentage of Total Connections (%)
Number of 4G connections
Percentage of Total Connections (%)
Asia Pacific 24’143’897 0.7 425’094’836 8.0
Central & Eastern Europe 903’123 0.2 50’913’035 6.0
Latin America 326’212 0.0 51’772’961 6.0
Middle East & Africa 168’536 0.0 28’437’977 2.0
North America 31’329’522 6.8 264’618’277 31.0
Western Europe 3’544’454 0.6 171’013’933 18.0
Global 60’415’743 0.9 991’851’020 10.0
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Source: Cisco VNI Mobile Forecast, 2013
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LTE PENETRATION OFFERS ATTRACTIVE POTENTIAL
Only TEMS Investigation Tests with iPhone®
� Full support in TEMS Investigation for iPhone� iPhone generates more operator revenue and mobile data traffic
than any other phone
� Provides operators with an unprecedented level of visibility into network performance
� Enables efficient and detailed testing for key use cases� LTE Testing� Indoor Testing� Network Optimization
� Leverages operator investment � Seemlessly plugs into operator workflow
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INTRODUCING: IPHONE® AND TEMS INVESTIGATION
AMCHAM, KMU Panel, 21/11/2013 © Ascom Group
� To build a market position in the US acquisitions are necessary but they then need to be enhanced with local organic business development
� Tech companies may have to develop / adapt their products for the US market but they can in return benefit from those developments in their other markets.
� Given the vastness of the territory, distribution is key, an indirect model may make sense
� The labor market in North America is very flexible which supports growth
� From a technology point-of-view, the US is often ahead of other markets (e.g. LTE)
� Local leadership makes the difference
� One market with over 300m people, one language (which we understand, speak and read), one currency is a huge advange and offers great potential
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CONCLUSION
AMCHAM, KMU Panel, 21/11/2013 © Ascom Group
LEGAL DISCLAIMER
This document contains specific forward-looking statements, e.g. statements including terms like“believe”, “expect” or similar expressions. Such forward-looking statements are subject to known andunknown risks, uncertainties and other factors which may result in a substantial divergence betweenthe actual results, financial situation, development or performance of Ascom and those explicitlypresumed in these statements.
Against the background of these uncertainties readers should not rely on forward-lookingstatements. Ascom assumes no responsibility to update forward-looking statements or adapt them tofuture events or developments.
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