Mobile Disruption & the Power of Multimedia Feedback - Confirmit

transcript

May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by

Title Sponsor Gold Sponsors

Silver Sponsors

MRMW Chicago May 27-30, 2014 #MRMW

Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners

Mobile Disruption

& the Power of

Multimedia Feedback

Jason Jacobs, Mobile Solutions Engineer

Mobile is the channel to use

when feedback really counts

Selfie or Not?

Agenda

VALUE OF IMAGES & GPS

SAMPLE PROGRAM USING IMAGES & GPS

MOBILE INSIGHTS

01MOBILE INSIGHTS

Mobile Insights

6.92 billion

What we’re willing to give up to keep our smartphones• Willing to exchange for internet usage on smartphone

Beer Chocolate Superbowl

Tickets

43% 36% 34% 26% 20%

Mobile Insights

327.6 Million

U.S.>90%

6.9 Billion

Smartphones in

1.5 Billion

>20%Of the world’s

Population now has

a smartphone

Mobile Phone Owners – All Device Types

Smartphone Owners

181.4 Million

http://www.go-gulf.com/blog/smartphone/

Mobile Insights

Cell Phones fill St. Peter’s Square to Capture History

Mobile Insights

10,00%

15,00%

20,00%

25,00%

2011 2012

Smartphone Use in Web Surveys

10,00%

15,00%

20,00%

25,00%

2009 2010

Firms Offering Mobile Research

Mobile as a Feedback Channel

Attitude and state

of mindDirection or Goal

Location TimeIdentity and

Preferences

02VALUE OF IMAGES AND GPS

Using Multimedia

Samsung Oscar Selfie

In Store Selfie: Ted Baker

Online Presence Selfie

• Drive Excitement & engagement to

their brand

• Traffic into stores

• See a growth in sales

Online Presence Selfie: Warby Parker

Value for Customers• Receive feedback from friends and from Warby

Parker experts

Value for Warby Parker • Receive feedback and increase social media

presence

• Campaign helped boost online sales by 200%

03SAMPLE PROGRAM USING IMAGES & GPS

Okabashi Photo Contest

Three Stages to a Successful Program

DEFINE LISTEN ACT

Define

Objectives

• Financial - Increase in sales

• Financial - Reduction of content creation costs

• Customer Experience - Increase of third party

endorsement of Okabashi products

Listen

Mobile Web SurveySurvey App Company App

Listening to Respondents On Location

Act – Results That You Can Use!

Act – Visual Analysis of Insights

Okabashi Results

• Customer Experience - 150 photos uploaded to

main website

• Financial - 40% increase in incremental

conversions

• Financial - 15% increase in revenue

Mobile Really Counts!

Creating a Respondent Profile

RESPONDENT

Videos

Gender

Jason Jacobs, Mobile Solutions Engineer

jason.jacobs@confirmit.com

Thank You

Title Sponsor Gold Sponsors

Silver Sponsors

Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners

May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by

Mobile Disruption & the Power of Multimedia Feedback - Confirmit

Marketing