Mobile Marketing is Your Future

transcript

A talk for Marketing Natives, Viennaby Helen Keegan

Agenda

• Setting the scene• The mobile marketing landscape• Innovation in mobile marketing• Q&A

Who’s here?

• Helen Keegan– 14 years experience in mobile media, advertising and

marketing– 5 years b2b marketing experience– 10 years fashion retail experience– Blogs at http://technokitten.com– Follow me on Facebook

http://facebook.com/helenkeegan and Twitter @technokitten

– Organiser of Heroes of the Mobile Fringe Festival, Swedish Beers Mobile Networking and more

Ask questions!

This is your session. Get

the most out of it

Photograph licensed under the Open Parliament Licence v1.0 / Creative Commons

SETTING THE SCENE

It’s big• Subscriptions– 7 billion & rising• In regular usage ~4bn

– China > 1 billion– India 950 million

• Mobile devices now exceed traditional computers in unit sales and revenue– 70% of US device sales are now smartphones

• Check Chetan Sharma Consulting & Mary Meeker for more

Source: Chetan Sharma Consulting 2013

In 3 to 5 years, with few exceptions, if a company is not doing the

MAJORITY of its digital business on mobile, it is going to be irrelevant.

Source: Chetan Sharma Consulting

Mobile now accounts for ALL online retail growth

Source Mobile Entertainment Magazine

http://mobile-ent.biz/news/read/mobile-now-accounts-for-all-online-retail-growth/022426

And in Austria

• Almost 48% Smartphone penetration• Of those, 98% access the internet daily from

their phone• 76% use messaging daily (email, SMS, other)• Typically have 28 apps installed, use 10 of

them regularly. Only 5 are paid for.

Source: think.withgoogle.com

Room for growth in Austria!

Source: ourmobileplanet.com

INNOVATION IN MOBILE MARKETING

AVOCARROT

What is avocarrot?• A mobile ad network for indie developers who care

about user experience.

• Instantly make money from your free apps using native ads that don't spam your users and does not interrupt the user experience

• Shows only quality ads to users that provide real value. Users get discounts from shops they love or suggestions for apps that they might find interesting.

• Average eCPM over the last six months was $2

REINVENTING THE CAPTCHA

What does Future Ad Labs do?

• Innovative ad formats that offer far more than anything else out there

• Turn sources of frustration on the web into delightful experiences

• Generating incremental new revenue streams for websites

PlayCaptcha

300 million opportunities to generate revenue daily

Some of the brands using this

Click here to play

Click here to play Click here to play Click here to play

PlayRoll

100 million opportunities to generate revenue daily

Click here to play

Proven results

*Source: OnDevice Independent Research, 2014

91%Agreed that our games are more engaging than

banner ads*

MOBILE MARKETING GROWTHA glimpse into your future as marketers

2012 20150

Mobile Marketing Growth US

OverheadsAdvertisingDirect ResponseCRM

Predicted growth

$10.5bn

$30.4bn

$19.8 bn

$10.6bn

Source: MMA Economic Impact Study 2013

Overheads=agency fees, PR fees, media measurement, metrics services

Employment Impact of Mobile Marketing: USA

Year Number of jobs

2012 524,0002015 1,400,000

Growth rate 44%

Employment Growth

Mobile: essential skill

Email marketing is dead. Long live email marketing

• 36% open rate on mobile in 2012• 65% January 2014• Email is now a mobile first environment

WHAT DOES THAT MEAN FOR YOU?The future is mobile – are you prepared?

• Be aware of your own mobile usage and that of your friends and family. Learn from it.

• Think about the mobile apps and services you use and why

• Access more content on your mobile. Critique the experience.

• Consider mobile first.• Teach yourself. Your teachers cannot teach you

this stuff.

It’s time to create your own future

The future of mobile marketing is in your hands.

GOOD LUCK!

Contact Helen Keegan

technokitten@gmail.com

@technokitten

http://technokitten.comhttp://mobileheroes.net http://swedishbeers.org