International Search Summit London 2010

Bas van den Beld

Tips and Trends on Mobile in Europe

Who am I?

One sheet about me• NetTraject

• Search & social strategy expert, blogger, trainer, speaker

• Radioshow

• Founder Stateofsearch.com

• International blogger

2009

Last year I ended with Layar

Layar is now a ‘big name’ in Mobile

A lot of “new” search-stuff emerged

Can we still call it a “phone”…?

The year of the mobile?

2007?

2008?

2009?

2010?

Forget when… its here already!!

A few trends

Mobile usage is growingUS expects 100% penetration in 2013

Currently 86%

Taiwan 106%UK 120%

Italy 140%Hong Kong 150%

More phones than users!

Usage of the Mobile WebWorldwide strong growth in mobile usage Facebook and Twitter

+112% in 2009

+347% in 2009

Top sites according to Opera in UK

Europe

Mobile usage in Europe

Almost everybody has a mobile

Total over 750 million smartphone users

Russia has largest market

Smartphone adoption in Europe

UK: 11 million +70% in 2010

FR: 7 million +48%

GE: 8 million +34%

SP: 9,9 million +27%

IT: 15 million +11%

European time spent on mobile

1 hour a day on mobile web

71 million users weekly

25% has access to applications

16-24yr: 7,2 hrs a week

25-34yr: 6,6 hrs a week

There’s money in it!

50 – 50 on display ads or paid search

UK mobile ad spend $46 million dollars in 2008

Ad spend doubled from 2007 - 2008

33% for 2010 for the mobile entertainment industry

Show me the money!

mobile commerce

coupons

Mobile payments

TV / video

Traffic

Branding

The problemsRoaming

Roaming

Roaming

Roaming

Roaming

Roaming

Roaming

Roaming

Roaming

Roaming

mark-up of 10 to 25 cents per minute

Europeans like apps

Mobile Search

Mobile Search traffic growing

Source: shop.org

Word per query

Source: shop.org

Mobile search usage

Carefull: UK & Opera only!

Google also dominating mobileLots of features & speech

Universal

But there’s more

Google mobile Universal

Google mobile Suggest

What should you do?

If you are not using mobile…

What should you do?

• Use applications• Think in ‘different search engines’• Get mobile sites search ready• Go for Google (again…)• But don’t forget the rest!• Optimize as you would for the web• Universal search opportunities

Questions?

www.stateofsearch.comwww.basvandenbeld.comwww.nettraject.nl

twitter.com/basvandenbeldlinkedin.com/basvandenbeld

Search appsOn the iPhone…

iSearchSnappy Seeker Jumpsearch

iClueless Google