MobileBeat 2010 Presentation

Post on 22-Jan-2018

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transcript

• News and social media

• Local shopping and services with targeted promotions

• City resources

• Tourist attractions

• What to do and where to go

LIVE ◊ WORK ◊ PLAY

City Guide. Travel App. Directory. Much more.

• Dirt cheap mobile marketing for businesses

• No other competitor offers such a full suite of options for paid custom business content (including Yelp, Urban Spoon, Open Table, Black Book, Real Cities Network)

• Fingertip access to what users want when they want it

• In-your-pocket communication with consumers

• On the fly app updates drive usage

• GPS location-based promotions

TARGETED PROMOTIONS ◊ CUSTOM CONTENT

Read the News

Find a fun event

Check a school

calendar

Check out promotions

Pay the Gas Bill

Find an open Urgent Care

Check Bus Routes

Meaningful interactions with local businesses.

• Students create app content with hands-on training in emerging technology

• Bloggers and community groups provide local, timely content

• Businesses take control of their message with custom content

CROWDSOURCING

Community generated content. Locals are experts.

• Initially self-funded

• Listings, Promotions, Advertising, and Custom Sponsorships = multiple revenue sources

• $1 Million Annually per Mid-Size City within three to five years from launch date

WHERE WE’RE GOING

0

375

750

1125

1500

2010 2011 2012 2013 2014

Revenue Projections Per City

Thou

sand

s

Listings Promotions Advertising Custom

0

22.5

45

67.5

90

2011 2013 2015 2017 2019

Revenue Projections per Year

Mill

ions

Guides

30 cities

55 cities

75 cities

100 cities

125 cities

Multiple Revenue Streams that are Reproducible and Scalable

• Lisa Abeyta Founder / President: Freelance journalist; founded APPCityLife, Inc. Dec., 2009.

• Thomas Lopez Strategic Advisor, Serial Entrepreneur, Investor

• OnQueue Technologies, Inc. Mobile Promotions Network: Cross-channel app publisher

• Strategic Alliances Crowdsourcing: Major community partnerships, trades and alliances

WHO WE ARE

More than a decade of publishing experience powered by a dynamic Mobile Promotions Network

505-301-8842

INFO@APPCITYLIFE.COM