How to CreateParticipation

Len Kendall – Oct. 2010@LenKendall

Inspiration

The3six5.com

Trend:Participation = Consumption

Examples…

OpenArchitectureNetwork.org

Kickstarter.org

Project10ToThe100.comProject10ToThe100.com

Dribbble.com

The only thingThat can defy our desire to createis how we spend our time

Creators can createWith or without you

As an overseer of aCommunity, it’s hardEnough to create Participation…

It’s even harder for a brand

What are the most common incentives?

Doing Good

Niche Recognition

Broad Visibility

Cash.And the prospectof more cash

Meeting a personal need

Inherently “Cool”product

So what helps create participation?

1. Give = > Expect2. Risk > Replication3. Drink Your Own Kool-Aid4. Acknowledge Fanatics5. Distribute 6. Trust

Give =/> Expect

Risk > Replication

| |C|Kool-Aid| | | |________|

Craftsmen + Fanatics= Equally Important

Distribute

Trust > Everything

Experiment(Testing my own trust)

626-376-9503

1. Enter number above (don’t hit call)2. Wait until the count of 3 3. Put call on Speakerphone

THANK YOU

Q and possibly A

Split up! (Groups 5 or 6)

Breakout: Let’s Create-Create participation around 1 person in your group (find a reason)-Smartphone artwork community (unexplored type of art …not an obvious form like photos or sketching)-A new type of “aficionado” community (cigars, booze, art, CAN’T be used) think different-A Branded (Unique/Ridiculous) Tumblr Submission Blog (think LOLCATS) that is fun and doesn’t get you sued-A branded (but completely unrelated to the brand) “etsy-able” product

1. The Idea2. How will you drive participation?3. Why will it fail? Pitfalls4. Who in your team is legitimately going to

research the idea when Planningness is over?