How to CreateParticipation
Len Kendall – Oct. 2010@LenKendall
Inspiration
The3six5.com
Trend:Participation = Consumption
Examples…
OpenArchitectureNetwork.org
Kickstarter.org
Project10ToThe100.comProject10ToThe100.com
Dribbble.com
The only thingThat can defy our desire to createis how we spend our time
Creators can createWith or without you
As an overseer of aCommunity, it’s hardEnough to create Participation…
It’s even harder for a brand
What are the most common incentives?
Doing Good
Niche Recognition
Broad Visibility
Cash.And the prospectof more cash
Meeting a personal need
Inherently “Cool”product
So what helps create participation?
1. Give = > Expect2. Risk > Replication3. Drink Your Own Kool-Aid4. Acknowledge Fanatics5. Distribute 6. Trust
Give =/> Expect
Risk > Replication
| |C|Kool-Aid| | | |________|
Craftsmen + Fanatics= Equally Important
Distribute
Trust > Everything
Experiment(Testing my own trust)
626-376-9503
1. Enter number above (don’t hit call)2. Wait until the count of 3 3. Put call on Speakerphone
THANK YOU
Q and possibly A
Split up! (Groups 5 or 6)
Breakout: Let’s Create-Create participation around 1 person in your group (find a reason)-Smartphone artwork community (unexplored type of art …not an obvious form like photos or sketching)-A new type of “aficionado” community (cigars, booze, art, CAN’T be used) think different-A Branded (Unique/Ridiculous) Tumblr Submission Blog (think LOLCATS) that is fun and doesn’t get you sued-A branded (but completely unrelated to the brand) “etsy-able” product
1. The Idea2. How will you drive participation?3. Why will it fail? Pitfalls4. Who in your team is legitimately going to
research the idea when Planningness is over?
