Modern Marketing with Marketing Content

Post on 11-Nov-2014

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description

Use marketing automation and data analytics for effective marketing content development and performance

transcript

Everybody wants it.

Go to the numbers.

Findthe

gaps.

GET THE

BIGPICTURE.

A key for Every Door.

Be ready to adapt.

TAKEAWAYS

Audit and measure your existing content.

Crowdsource for new content opportunities

Empower your sales teams with the right content at the right time.

Get agile. Analyze your data, but more importantly, do something with it.

Marilyn Cox is a Modern Marketer and Director of Marketing Communications, at Cincom Systems Inc. She creates strategic and tactical marketing communications that help achieve corporate objectives. Follow her @marilynecox

About Me

Since 1968, Cincom System, Inc. has helped thousands of clients worldwide by solving complex business problems with its software and services, with an average return on investment of more than $30 to $1.

About Cincom