Post on 18-Mar-2020
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Modernize with All Flash
Ooi Eng Kong
Advisory Specialist Systems Engineer,
All Flash Primary Storage, Dell EMC
Southeast Asia
Dell - Internal Use - Confidential3
Efficiency
Agility SpeedModern business
requirements
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Reduce costs (# of drives,
power, floor space, etc.)
Consistent and predictable
performance
Lower entry costs and
scale as you grow
Manage massive capacity
with fewer resources
Automated provisioning
and business agility
Flexible and programmable
data services
Policy driven service delivery
On/off premises data and/or
application mobility
Pillars Of The Modern Data Center
Scale-out Software-definedCloud-enabledFlash
Protection and trustSecurity/Governance | Encryption | Data Protection | Services/Support
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Every Day More Customers Choose Flash
10% of companies are all flash today (they’re not
telling anyone) – 80% have a plan to get there.
Competitive edge
— Eric Burgener, IDC
Infrastructure agility Lower TCO
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© Copyright 2016 Dell Inc.6
$-
$10
$20
$30
$40
$50
$60
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Flash
An
nu
al R
eve
nu
e in B
illio
n $
Hard Disk
Drives
Source: © Wikibon Server SAN Research Project 2015
2016
Flash – A Fundamental Market Shift ...
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Runaway Market Leader In All-flash
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
1st Year 2nd Year 3th Year 4th Year 5th Year
Time Since Introduction
Sources: DELL EMC All-In Bookings , Pure Storage S1 Filing, Public Earning, Gartner Market Share Report
Leader in strategic
AFA technology
#1 share,
Marketscape leader#1 share, Magic
Quadrant leader
DBTA trend-setting
product for 2016
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Go Faster Go Faster
Architecture Matters
It’s about the right architectureIt unlocks unique business value
=
Get Smarter
+
Business Agility
=
Use Flash
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The year of all flash for
primary storage
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Mid-range
All-flash Array
Powered by Intel®
Xeon® Processors
Rack-scale Flash
High-end
All-flash Arrays
SMB
All-flash Arrays
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Powered by Intel®
Xeon® Processors
1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street price analysis is based on a variety of sources including analyst data, price sheets when available, and public information as of May 2016.
2 Over 90% of SC arrays are sold into PowerEdge environments. Source: Dell internal analysis of worldwide known end customer SC array sales, as of August 2016, for the four previous quarters.
Built-in business continuity solution
Auto-tiering, auto-RAID
provisioning
Lowest $/GB AFA
1All-flash or
hybrid options
Great choice for PowerEdge installsLeverages Dell EMC server design, 90% PowerEdge attach2
SC Series Flash ArraysValue-optimized, mid-market proven solutions
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© Copyright 2016 Dell Inc.12
Powered by Intel®
Xeon® Processors
1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street price analysis is based on a variety of sources including analyst data, price sheets when available, and public information as of May 2016.
2 Over 90% of SC arrays are sold into PowerEdge environments. Source: Dell internal analysis of worldwide known end customer SC array sales, as of August 2016, for the four previous quarters.
Easy
• Self-optimizing platform
• Built-in virtualization features
Efficient
• Dedupe/compression savings
• Pervasive “thin methods”
Expandable
• Modular, “right-sized” design
• Multiprotocol, SAN/DAS/NAS option
• Multi-array federation
Great choice for PowerEdge installsLeverages Dell EMC server design, 90% PowerEdge attach2
SC Series Flash ArraysValue-optimized, mid-market proven solutions
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© Copyright 2016 Dell Inc.13
Powered by Intel®
Xeon® Processors
Virtual & purpose-built & convergedUnified NAS & SAN & VVOLS
Flexible
IALL Flash Starting Under $18k
Hybrid Option Starting > $8k,
< $1/Gb
Affordable
Slick UX, Couldiq™ Proactive Assist
Simple
All flash design with integrated
copy data management
Modern
Unity – The New Midrange Product Line
© Copyright 2016 Dell Inc.13
© Copyright 2016 Dell Inc.14
• Scale-out IOPS & bandwidth
• Inline all the time data services
• Purpose-built all-flash array
Powered by Intel®
Xeon® Processors
The all flash market leader
© Copyright 2016 Dell Inc.15
Biggestall-flash array
on the planet
150 GB/s Throughput
4 millionIOS per second
Powered by Intel®
Xeon® Processors
½ Millisecond Response time
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Intel Multi-core, multi-threaded
Designed for +1M VM’s
Scalable low latency IB fabric
Massive global memory
Write folding to minimize cell
wear
Advanced flash wear analytics
Hugewrite
cache
Intelligent read/writealgorithms
Flash Boosttechnology
Pooled cores with dynamic
allocation
Advanced QoS, priority controls
Tunable FE/BEprofiles
Industry leading SPC
throughput
SupportsBI and DW use
cases
Enables in memory
computing
Ultra Low
Latency
Gigantic
Scale
3D/TLC Flash
Optimized
Ultra High
IOPS
Unmatched
Bandwidth
Architected For All Flash Powered by Intel®
Xeon® Processors
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© Copyright 2016 Dell Inc.17
Enterprise
Grade
Native &
Flexible
Performance
Centric
Dense &
Shared
Rack-scale
Powered by Intel®
Xeon® Processors
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Modern Business Model
All inclusive
software licensing
Maintenance =
11% of net per
year
Modern pricing
approach
Promoting 2X
longer storage
lifecycle
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*See EMC.com/XpectMore for details, terms and conditions.
Xpect more
3-yearMoney-back
warranty
Lifetime*Maintenance price
protection
Lifetime*Flash endurance
protection
Powered by Intel®
Xeon® Processors
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A comprehensive set of storage offerings
Modernize With Converged InfrastructureFundamental shift from building to buying infrastructure
Appliances BlocksRacks
Powered by Intel®
Xeon® Processors
Built-in network
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Buy Your OutcomesBuild what hasn’t been solved
Converged operations
more apps deployed
reductionin downtime
faster time-to-market
moretime to innovate
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Flash is the foundation for the future
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But it doesn’t solve everything
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Always-on
availability
Insight &
analyticsAutomation
Storage
efficiency
What About?
24
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World-class Data Protection
No Impact
Consistent
Performance
Almost
Unlimited
In the arrayInstant copies
In the datacenterProtectPoint
• 20 times faster
backups
• Reduces backup
storage
requirement by 10-
30 times
• Eliminates
production impact
• Active/Active
• Sync/Asynch replication
• Metro & Geo
• Multi Site
• Heterogeneous Replication
• Continuous availability
• Federated Live Migrations
• Zero RTO
Across datacenters
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Copy Data Management Approaches… And the new integrated CDM option
Traditional
snapshots 3rd party
CDM
Tools
DELL EMC
In-memory
integrated
CDM
Full
copiesSubsets
“clones”“copy/
redirect-on-
write”
Costs
Performance
Agility
Scalability
$$$$ $ $$ $$$ Free
Limited Moderate Limited Moderate Limitless
Limited Limited Limited Very limited Massive
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Dell EMC Integrated Copy Data ManagementWorkflow consolidation and self service
More Copies? Why Not?
Development
Data analytics
Operations
Data protection
Consistent scale-up or scale-out
performance & data services
DELL EMC all-flash copies
App integration
and orchestration
App
self-service
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Dell EMC ViPR SRMVisualize. Analyze. Optimize.
Capacity utilization Infrastructure monitoringPerformance analysis
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Dell EMC ViPR ControllerImprove efficiency & increase agility
Realizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014
Reducing Operating Expense with DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014
<60 seconds
Discover and ingest
new storage
5 Simple Steps
End-user self-service
access to storage
resources
63%
Average reduction in
time to provision
storage
Up to 73%
Reduction in storage
provisioning costs
100%
Savings in SAN zoning
task costs
to 63%
Reduction in VM
provisioning costs
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© Copyright 2016 Dell Inc.30
Dell EMC ViPR ControllerImprove efficiency & increase agility
Realizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014
Reducing Operating Expense with DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014
Reduces the risk of human
error and the need for lengthy
management reviews and can
make your organization
more nimble.
— Principled technologies
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Powered by Intel®
Xeon® Processors
Where you need it
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Powered by Intel®
Xeon® Processors
Where you don’t
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Modernize Without Compromise
reduction in provisioning tasks
reduction in planning & architecture
Agility
Speed
Efficient
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Modernize Without Compromise
Agility
Speed
Efficient
reduction in batch processing
improvement in application performance
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Modernize Without Compromise
Agility
Speed
Efficient
reduction in floor space
reduction in power & cooling
reduction in physical storage capacity
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© Copyright 2016 Dell Inc.36
Flash-sessment
Power
Cooling
Floor space
Data efficiency services
Ease of use
Operational
Impact DA
TA
Performance
Impact
IOPS
Response time
Bandwidth
DA
TA Current costs
Future costs
TCO
DA
TAFinancial
Impact
Application data
Workload improvement
DA
TABusiness
Impact
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© Copyright 2016 Dell Inc.37
KPIs
Validate The Value
$85K annual
cooling and
power savings
8xless avg. latency
2.2:1data reduction
66% / 45%
less power/cooling
75% less floor space
15x more
performance
• 2.3 PB useable (@1.8:1 reduction)
• Cooling: 85k BTU/hour
• Power: 27 kW
• <1 ms avg. response latency
• 4.8M IOPs
• Operational management
Dell EMC VMax All-flash proposed
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