Post on 05-Sep-2014
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Mom Study 2014
04.30.14!
What Moms Really Think About Food Shopping!
Who was Involved?
Buzz Marketing Group’s Mom Study 2014 is based on qualitative and quantitative research conducted with more than 700 momSpotters® throughout the United States during the month of January, 2014. This report is available for download at www.buzzmg.com/reports.!
Composed based on data from 1.1.2014 – 1.22.2014!
730 Participants!3,000 Panelists!
100% Female!
Survey fielded online!
Ages 21-55!21-30 ! ! ! !23%!31-39 ! ! ! !26%!40-49 ! ! ! !39%!50-55 ! ! ! !12%!
What Moms Really Think About Food Shopping!
Mom Study 2014!
Location
What Moms Really Think About Food Shopping!
Mom Study 2014!
NY#16%#
CA#14%#
IL#9%#
TX#6%#FL#
4%#PA#5%#
GA#6%#
Rest#of#USA#40%#
Ethnicity
What Moms Really Think About Food Shopping!
Mom Study 2014!
White#68%#
Black#16%#
Asian#American#
4%#
Hispanic#8%#
Mixed#4%#
Marital Status
What Moms Really Think About Food Shopping!
Mom Study 2014!
Single#8%#
DaOng#2%#
In#a#relaOonship#
13%#
Married#67%#
Divorced#10%#
Education
What Moms Really Think About Food Shopping!
Mom Study 2014!
High#school#diploma#27%#
Associates#Degree#23%#
Bachelors#Degree#34%#
Masters#Degree#14%#
Doctorate#2%#
Employment
What Moms Really Think About Food Shopping!
Mom Study 2014!
Unemployed#4%#
Working#partUOme#
16%#
Working#fullUOme#47%#
SelfUemployed#
7%#
A#student#2%#
A#fullUOme#home#maker#
24%#
Household Income
What Moms Really Think About Food Shopping!
Mom Study 2014!
Less#than#$8,000#
$8,000#U#$33,000#
$33,000U#$82,000#
$82,000#U#$170,000#
$170,000#U##$370,000#
More#than#$370,000#
I#don't#want#to#specify#
6%#
17%#
39%#
21%#
5%#
0%#
12%#
How important is it that products are organic?!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Very#Important# Somewhat#Important# Not#Important#
30%#
59%#
11%#
How important is it that products are eco-friendly?!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Very#Important# Somewhat#Important# Not#Important#
33%#
59%#
8%#
If you could only choose one, would you prefer a product be inexpensive or organic
and eco-friendly?!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Inexpensive# EcoUfriendly#/#Natural#or#Organic#
58%#
42%#
How often do you menu plan?!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Everyday# Each#week# Each#month# I#don't#menu#plan#
32%#
48%#
5%#
15%#
How many supermarket store chains do you frequent
each week?!
Mom Study 2014!
What Moms Really Think About Food Shopping!
one# two# three# four# five# more#than#5#
10%#
47%#
31%#
9%#
2%# 1%#
When you shop, how often do you use a list?!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Always# Almost#always# SomeOmes# Never#
24%#
44%#
29%#
3%#
Do you choose your supermarkets
based on the following factors?!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Brand Loyalty!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Yes## No#
57%#
43%#
Product Selection!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Yes## No#
94%#
6%#
Coupons And Weekly Specials!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Yes## No#
92%#
8%#
Store Location & Store Hours!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Yes## No#
89%#
11%#
Quality Of Products Offered!
Mom Study 2014!
What Moms Really Think About Food Shopping!
Yes## No#
94%#
6%#
Key Findings
Mom Study 2014!
92% of Moms say that it is at least “somewhat important” that products are eco-friendly and 33% say it is “very important”!
92% of Moms choose their supermarkets based on coupons and weekly specials!
90% of Moms visit at least two supermarket chains per week and 43% visit at least three!
89% of Moms say that it is at least “somewhat important” that products are organic and 30% say it is “very important”!
80% of Moms menu plan at least once a week and 32% plan everyday!
What Moms Really Think About Food Shopping!
Buzz Marketing Group !132 Kings Highway!
East Suite 202!Haddonfield, NJ 08033!
856.433.8579!Fax: 856.520.8581!
www.buzzmg.com!
Contact Us