Post on 22-May-2015
transcript
Location Based
Advertising
Social Media
Target Based
Advertising
Location based advertising
High schools
Universities
Food court universities
Student dorms
Business Centers
Parking lotsResidential
Area
Shopping malls
Swimming pools
High schools
Facts & Figures
305 high schools nationwide
Reach: 183.000
Profile: youngsters, 14 – 18 years old
Universities
Facts & Figures
55 universities nationwide
Traffic: 378.763
Profile: youngsters, 18 – 24 years old
Food court universities
Facts & Figures
11 food courts in Bucharest
Total capacity: 4.500students
Profile: youngsters, 18 – 24 years old
Student dorms
Facts & Figures
67 dorms in Bucharest
Reach: 31.000 students
Profile: youngsters, 18 – 24years old
Business centers
Facts & Figures
27 business centers in Bucharest
Reach: 30.000
Profile: professionals, medium and high income, 25 – 55 years old
Parking lots
Facts & Figures
14 parking lots in Bucharest
Capacity: 3.000
Profile: professionals, medium and high income, 25 – 55 years old
Shopping malls
Facts & Figures
8 shopping malls in Bucharest
Traffic: 223.070
Profile: middle and upper middle class
Swimming pools
Facts & Figures
FASKFirst Aid Summer Kit
20 swimming pools in Bucharest
Traffic: 15.000 / weekend
Profile: middle and upper middle class
Additional services on request
Location based advertising
ServicesRecruitment
Training
LogisticsArt and
Production
Consultancy
Qualitative reports
BTL mechanism Social Media component
Billboards Online advertising
360 campaign
14 – 24 years old
Facts & Figures
Reach: 183.000 high school students and 378.763 university students
Profile: youngsters, 14 – 24 years old, early adapters
Inside high schools and universities, we develop an integrated promotional campaign, in order to engage the youngsters, guarantee the results and exceed the objectives.
Due to the our experience in this target group, the most relevant channels to reach their areas of interest are BTL activations, social media integration, online advertising and billboards.
Social Media
In various situations, social media is employed as ATL, mainly based on volumeexposure
Social Media reveals remarkable ROI only if proper used
Engagement comes first, strictly related to relevance
Services: Consultancy Art & Production Daily updates Technical Development
Social Media
Youtube
Page creation
Build content identity
Fan gathering
- Direct like ads
- Sponsored stories
Maintenance
- Posting
-Commenting
- Responding
Fan engagement
- Apps (strategy / mechanics / regulations /
development)
- Engagement posts
Crisis management
- Custom analyze
- Define solutions
- Respond (7/7)
*applicable to all online environments
• Build content identity
• Daily posts
• Engagement
Masculan Condoms strategy
• Comments• Responds• Game app