Monetizing Your Monetizing Your Social Media Social Media

StrategyStrategyVideo Marketing Video Marketing

++ Social Media Social Media

= = More CustomersMore Customers

Facilitated by: Terry CrosbyPhillip Tanzilo

IntroductionIntroductionTerry CrosbyTerry CrosbySSocialocial MMediaedia MMavenavenPhone 619.599.5748 Email: terrycrosby1@gmail.com

Phillip Tanzilo, MBA, MHRM, CPLPPhillip Tanzilo, MBA, MHRM, CPLP

Phone 619.723.3443 Email: phialta@aol.com

Objectives:Objectives:• Share strategies that help monetize social media• Introduce relevant tools• Help you maximize time using social media

1. That is where the EYEBALLS are NOW

2. Target customer must KNOW, LIKE and TRUST

3. PEER OPINIONS matter4. Valuable consumer INSIGHTS5. WEBSITE and BLOG exposure

TIP:http://www.mashable.com

Why is Social Media important?Why is Social Media important?

Attracting Your Ideal CustomerAttracting Your Ideal CustomerDo you know your Ideal Clients?

• LIVE, WORK and PLAY

– What are they saying about YOU and your INDUSTRY?

• START and BUILD a RELATIONSHIP

• POSITION yourself as TRUSTED ADVISOR

TIPS:

http://www.google.com/Reader

http://www.BlogSearch.google.com

http://www.Quantcast.com

The Art of ListeningThe Art of ListeningListen to niche before engaging

What is being said:– likes, dislikes, vocabulary– wants and needs– what competitors are doing– about your brand

TIPS:http://www.SearchTwitter.comhttp://www.FaceBook.comhttp://www.Google.com/Alerts

Onsite Social Media OptimizationOnsite Social Media Optimization

Strategy:• Sharing• Engagement• Community

TIPS:

Facebook Fan Box with streams

http://feedburner.google.com/

http://tweetmeme.com/

http://sharethis.com/

Twitter StrategyTwitter Strategy

Optimize Your Tweets• Tweet content • No Follow attributes• Optimize reputation

TIPS:http://www.refollow.comhttp://www.bit.ly.com

Facebook StrategyFacebook Strategy

Fan Page

Optimize • Set up• Updates• Reputation• Content

TIPS:

http://www.facebook.com/pages/create.php

http://mashable.com/2009/09/22/facebook-pages-guide/

http://mashable.com/2009/05/13/facebook-brand-apps/

LinkedIn StrategyLinkedIn Strategy

• Groups– Join/create– Questions and answers– Follow

• Events• Search Engine indexing

TIP:

http://learn.linkedin.com/training/

Putting it All TogetherPutting it All Together

The 5C’s• Content• Credibility• Community• Caring• Consistency

TIPS:http://www.hootsuite.comhttp://www.alltop.com

ConclusionConclusionQuestionsT h a n k y o u

Terry CrosbyTerry CrosbySSocialocial MMediaedia MMavenavenPhone 619.599.5748 Email: terrycrosby1@gmail.com

Phillip Tanzilo, MBA, MHRM, CPLPPhillip Tanzilo, MBA, MHRM, CPLP

Phone 619.723.3443 Email: phialta@aol.com

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