MOOD BOARD - heroesofdigital.com · MOOD BOARD. Bad example - typical stock image that turns people...

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MOOD BOARD

Bad example - typical stock image that turns people off

Don’t show the model’s face, especially if the model is overused. Bring focus to the object instead.

Stock Photo Sample Ads

split the face into half. left face, and right face. right face edit something.

Stock Photo Sample Ad

Crop the face into half. shift the right face onto the left of the pic.So that right side of the pic, u have room to put some nice text fonts.

Greyscale and only highlight main object color

Don’t use the whole image as a background, add more objects or combine images.

Try to use dormant emotional and human photos to capture attention.

Image manipulation - rotate, zoom, crop, flip, mirror, combine two photos together & other techniques. Stock photos are shot in positions that appeal to 99% of the market (which looks generic), so the aim is to make your visual look as if it's shot from a personal studio

Gradient fade on one side of the image

Authenticity - use candid photos over photos that are over-posed

Split a full model face image into half. Left side of the photo will show something different from right side

Most stock photos will be shot in the safest-possible colour scheme

(which looks generic), so changing the colour drastically will often make it yours

Colour manipulation

a) greyscale

b) off-white

c) negative

d) shadows

e) highlights

f) exposure.

Don't be afraid to mix images and vectors (symbols, emojis, FB/IG texts) as long

as it fits the brief and brand. IG Stories-ish kind of feel.

99% of stock photos are with wide depth of field (everything is focused),

so choosing where to focus on will make it yours

Change the focus

a) bokeh effect

b) fish-eye distortion

c) motion blur,

d) for focus & clarity,

make the text more

prominent or stand out.

Perspective - choose photos that are not shot from "cheesy angles"

Typography Design - We can also use texts as design element.

Blending Options - A quick technique that helps creative ads stand out

2-in-1 Design & Info - Bold text for bold statement

Eye candy - Bold design and playful colors

Real life + Flat - Combining 2d and 3d gives a slight ‘Premium’ feel

Sample Ad

Change hue and adjust levels to be in line with the branding.

Combine several illustrations and blend them into one setting.

Combine elements that connects with each other.(e.g. Woman and flower)

Crop effectively and mix another background photo.(e.g. show mother and daughter only)

Flip Image

Use images showing emotions

To communicate directly to people with few words yet informative

Humor or odd

Employing a funny or odd image can seriously increase your conversion rates. Not only do they attract the eye, they encourage your reputation as a fun, casual brand

Color tells story. White background is boring. Play with elements such as color pallet, vectors and icons. Never use blue and with color which blend to facebook color

Proposition

Employing a funny or odd image can seriously increase your conversion rates. Not only do they attract the eye, they encourage your reputation as a fun, casual brand

Behind good design is good contrast

The right balance of light and dark can bring any social media graphic design layout to life.

Photoshop main object's color to other unique color(s)

Photography and styling, can add other top view elements to support the main product.

Sample Ad

Mixed the actual product with a stock vector or 3d illustration

Sample Ad

MOOD BOARD - heroesofdigital.com · MOOD BOARD. Bad example - typical stock image that turns people...

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