In a fast changing world consumer motivations are

unchanged

Human motivations are primal

We all want to feel connected

Feel nurturing

Feel Creative

These needs were around long before social media

Human evolution

Soc

ial N

etw

ork

s

Often its difficult to fully understand your customers’ needs

But when you understand motivations you can change behavior

þ þ þ þ þ þ þ

MotiveQuest explores motivations

We help solve business problems with insights into customer motivations.

Major MotiveQuest Clients

We have found that Social networks are a good place to research these motivations

We use clever algorithms on social networks to reveal motivational drivers

And many other ways of exploring what they mean

Across a range of different questions

Understanding

Consumer Trends

Motivational Segmentation

Brand Insights

Communications Strategy Econometrics

Tracking

Communications

Measurement

CORE EXPERTISE

TRADITIONAL ALTERNATIVES

Trend Research Segmentation Studies Ethnographies Focus Groups

Quantitative Research Focus Groups

Traditional Tracking Studies Marketing Metrics Modeling

Innovation Opportunities

Positioning Development Campaign Impact

Do you want to discover what motivates your customers?

Contact Zack Nippert at znippert@motivequest.com Website: www.motivequest.com

Twitter: @motivequest