Post on 22-Jun-2015
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Diet & Health
Introduction
•Background
•Labelling
•Products
•Communication
•Incentives and Engagement
Food Security
“When all people, at all times have physical and economic access to sufficient safe and nutritious food to meet their dietary needs and food preferences for an active healthy life”
- UN Food and Agriculture Organisation
Drivers for Change
Food SecurityBalancing future demand and supply sustainably –
to ensure that food supplies are affordable Ensuring that there is
adequate stability in food supplies – and protecting the most vulnerable from
the volatility that does occur.
Achieving global access to food and ending hunger,
but recognising producing enough food in the world
so that everyone can potentially be fed is not
the same thing as ensuring food security for
all.
Managing the contribution of the food system to the mitigation
of climate change
Maintaining biodiversity and ecosystem services while feeding the world.
Foresight Report 2011 - The Future of Food and Farming: Challenges and choices for global sustainability
To Achieve Food Security
• We must move towards a healthy, sustainable diet:
• “A sustainable diet is one that optimises environmental impact, supports a resilient and progressive farming and food industry and ensures that foods available are acceptable to consumers while enabling them to meet their nutritional requirements without compromising the ability of future generations to meet theirs.”
• IGD Sustainable Diets Working Group
Co-operative Health Ambition
“ As the largest convenience retailer in the UK with stores at the heart of the communities in which we trade, we are determined to play our part in tackling obesity by helping our customers make healthier and more informed lifestyle choices for themselves and their families”
More than a quarter of adults already obese
Strong correlation exists between deprivation and Obesity in children
By 2050 60% of men and 50% of Women will be clinically obese
25% of children could be obese by 2050
The Scale of the problem
Brings significanthealth risks e.g. Diabetes, HighBlood Pressure, Heart Attack
First generation to die before their parents
The overall cost to society of treatment will be £50 billionin 2050
More than a quarter of the Total cost of Obesity may fall On employers
In two decades levels of obesity have grown from one in seven adults to one in four
APPETITE FOR CHANGE? NUTRITION AND THE NATIONS OBESITY CRISIS – KANTAR SEPT 2013SOURCE: HEALTH SURVEY FOR ENGLAND
Importance of Healthy Food
Food Ethical Policy
In 2008 we launched our Food Ethical Policy
Based on results of worlds largest poll on ethics.
Over 100,000 of our customers/members responded to the poll
Food Ethical PolicyFood quality, diet and health
Consumers should have access to high quality food that is produced and offered in a way that they can trust. We committed to:
• continue to be the UK’s leading retailer in the removal of substances of concern, particularly additives and pesticides (98%)
• ensure that our food range includes an increasing proportion of healthy offerings (98%)
• continue to ensure that own-brand products carry clear and honest labelling (99%)
• continue to support the development of progressive standards, e.g. traffic light labelling, Fairtrade, Humane Cosmetics Standard, and Freedom Food (97%)
Ethical Operating Plan• Ground breaking Ethical Operating Plan launched in 2011
• The Co-operative Food’s diet and health strategy is a major area in the ‘Responsible Retailing’ section in the Ethical Operating Plan.
• We committed have to:
Continuing to target salt, saturated fat and sugar reduction in key products. Ensuring a minimum of 30% of food promotions will be for healthy offerings. Ensuring the nutritional content of our Simply Value products are at least as
good as standard equivalent lines, Ensuring our Good Life products are no more expensive than their standard equivalent Ensuring least 30% of own-brand food products that carry multiple traffic light
labelling will be healthyWe will encourage members to increase their consumption of fruit and
vegetables through targeted incentives such as money off coupons.
.
Public Health Responsibility Deal (PHRD)•Co-operative Group signed up to the PHRD at its launch in 2011
•“Public health is everyone’s responsibility and there is a role for all of us, working in partnership, to tackle these challenges.”Andrew Lansley CBE MP, Secretary of State for Health, March 2011
• A new way of working• Voluntary approach rather than legislation• Recognition of industry achievements• Increased pace of change – ‘further, faster’ than
previous approaches
PHRD core commitments:
• We recognise that we have a vital role to play in improving people’s health
• We will encourage and enable people to adopt a healthier diet
• We will foster a culture of responsible drinking, which will help people to drink within guidelines
• We will encourage and assist people to become more physically active
• We will actively support our workforce to lead healthier lives
PHRD Food Pledges
• Out of Home Calorie Labelling• Salt Reduction • Non use of Artificial Trans Fat • Calorie Reduction• Fruit and vegetables – increase consumption• Front of Pack Nutrition Labelling
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Front of Pack Labelling1995 - First retailer to commit to front of pack nutrition
labelling2006 - Adopted FSA traffic light scheme on pack2010 - Implemented new FSA “hybrid scheme”2013 - Rolled out new look hybrid traffic light as part of
the Department of Health's front of pack nutrition scheme
Green Dot Campaign
Green dot on packaging to highlight the healthier choice
Nutrition messages in green dot based on approved nutrition claims and supporting Department of Health strategic objectives
No red Traffic light
Used across all tiers of products - value, standard and premium
Good lifeAll products in The Co-operative Good Life Range comply with strict nutritional criteria and either:Contain 3% or less fat, and are calorie and salt controlled orThey have at least 50% less fat, salt or sugar than standard products.or Positive nutritional qualities such as containing one or more ‘5 a day’ portions or high fibre
Free From
Free From
Aim to offer key alternatives for those with intolerances - bread, cereal, pasta and biscuits
Wholefoods
• Natural, wholesome foods - dried fruit, nuts, seeds, beans, cereals and grains
• Minimal added ingredients - no added salt, sugar, artificial flavours or colours
• All carry a nutrition claim in a green dot
Communication
• In-store till screen • In- store radio• Websites • Staff magazines• Customer magazines• Leaflets
Incentives
• Motivate positive behavior change through:
Affordable prices Value deals & ongoing promotionsMoney off couponsGreat healthy, easy to make recipesLifestyle hints and tips
Inspiring Young People to make Healthy Options Farm to Fork
The Co-operative’s From Farm to Fork programme commissioned to better understand the impact and benefits the programme can and does have: 63% of children say they would try more fruit and beg after a visit However - 21% of children's first guess of where potatoes come from was trees!
Co-operative Academies – promoting Healthy lifestyles
Any questions?