Marketing for entrepreneurs or entrepreneurial marketing?

February 2011

I’m a marketer and an entrepreneur…

What one do you want to talk about?

sean williams marketing group

• I’m the company – been at for 4 years

• Saw the market potential to be a ‘hard core’ marketing company that can be a CMO for hire or a team of experts

• Client’s all across North America – Not some small time shop

• Utilize “partner network” to support specific initiatives

Company Niche

• Dynamic and flexible model vs. traditional, set ‘agency’ offering

• Built on four pillars– Customized

– Collaborative

– Crowd-sourcing

– Creative thinking

• Cost effective solution – work to budget not billable hours

My Present

What do you want from today’s session?

Understand the foundation of good marketing or how to

succeed as a an entrepreneur?

How to develop a good marketing foundation

Know and Know and understand your understand your

audienceaudience

Respect who they are and what’s

going on in their lives

Engage them in their space

Ensure the offering or contact means something to them

* Word bubble compliments of wordle.net

Stay true to your “brand”Stay true to your “brand”

Foundation in Action

Who’s this punk?

Build ‘your’ Brand

• He’s not just some dude that’s a really good on a skateboard and snowboard

• He is the brand and has built an empire around him

• His sponsors are Red Bull, HP, Oakley, Target, Burton (since 7) and many other well recognized brands

http://www.youtube.com/watch?v=e1Zoh2JC_XA

Minivans aren’t cool

http://www.youtube.com/watch?v=ql-N3F1FhW4

Minivans aren’t cool

Tap into a Human Truth

• Toyota has given their minivan attitude and personality

• Gained a true understanding of their audience

• Very high level of engagement through a mix of mediums– YouTube (views and comments)– Facebook (posts, comments and shares)– Site traffic

• Toyota Sienna sales up 92.9% - Sept. 2010 vs Sept. 2009

A dog, clouds and Google

Find the right opportunity

• SheepDog Inc. is the only authorized Google Apps provider in Canada

• Client are all around North America• Being fed business directly from

Google• Sit on a Google advisory panel• Head office is in Halifax

Now What?

Map out a plan

What is it your marketing?

What are your objectives?

Who do you want to reach?

What do you want to say?

What do you want to have happen?

Put the plan in action

Be and think different

Use all tools out there

Keep it simple

Ensure integration

Define actions/triggers

Test, track and redo

Entrepreneurial Success

What I did

Found an ‘open’ space

Developed a unique service offering

Got a break

Got hit with a serious challenge early

Make/strengthen A LOT of connections

Stay professional

Do the best job

What’s Ahead?

Cool Video on Today’s World

http://www.youtube.com/user/Socialnomics09#p/u/3/lFZ0z5Fm-Ng

Q&A

sean@williamsmarketing.ca

Facebook page

@swmgroup

LinkedIn