Post on 15-Oct-2020
transcript
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Multi-Domain MDM in Action
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Our Presenters
Kerry Young VP & General Manager
Marc Alvarez Vice President, Data Management
and Operations
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Introducing EnterWorks
Empowering Business & IT Users for over 21 years
All-in-one platform for MDM, PIM, and DAM
Only Solution that is a Leader on both the Forrester PIM and MDM Waves
Highest customer satisfaction marks on industry analyst reports
Industry expertise: distributors, manufacturers, retail, hospitality, service companies, and member / buying groups
Strong Global SI & Technology partnerships
Business Mission Enable Our Customer’s Growth,
Efficiency and Differentiation through Exceptional Competency in Data
as Enabled by our MDM Technologies
Complexity Mastered Master Shared and Application Data for
Business Model Agility
Discrete Views of Everything
Provide a Central View of Data Across Enterprise
Networks
Differentiated Experiences
Leverage Multiple Domains for Combinatorial Precision
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A Division of
51% LICENSES
OUTSIDE U.S.
2,200+ GLOBAL
CUSTOMERS
75+ COUNTRIES
200+ NEW ACCOUNTS
ANNUALLY
22 OF SAP’S TOP 25
CUSTOMERS
48 NET PROMOTER
SCORE
Auto Apparel Oil & Gas Food &
Beverage Consumer Products Retail Pharma Chemical Entertainment
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Delivering on our Multi-Domain MDM Strategy
About Us
88 Global 100 Use Our
Business Management Solutions
$35B Market Cap
500,000 Customers
2M Unique News
Stories
Company Profile
97 Am Law 100
Use Our Legal Products
99 Fortune 100 Use Our Tax
Products
Customer Success
94 Acquisitions (2011-2013)
Dozens Billing, CRM &
Entitlement Systems Data Complexity
$2B M&A Spend
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The Need For an Enterprise Master Data Program
Complex Architecture Complex Processes Lack of Automation Limited Business Intelligence
Limited Formal Governance Limited Enterprise Capabilities Inconsistent View of our Products, Customers &
Contacts
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The Catalyst
Enterprise Master Data Strategy
Drive Digital Transformation & Global
Selling
Provide a Richer, More Consistent Customer
Experience
Automate & Streamline Experience Lifecycle
Management
Enable Reliable Business Intelligence
Standardize & Simplify Our Data Systems &
Processes
Launch an enterprise information service for production and delivery of corporate data assets to the broader organization. Raise levels of operating efficiency, timeliness, governance & quality to service the increasing demands of the enterprise
Accelerate! Increase Revenue
Increased Customer Satisfaction
Accurate and Current Insights
Single View of Customers & Products
Scale the Business Cost Savings
Standard Operating Process
Common Technology
Comprehensive Governance
AGILE
FLEXIBLE
SCALABLE
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Multi-Domain MDM Landscape
PRODUCT
PRICING CUSTOMER
CONTACT
LOCATION
REFERENCE
FINANCIAL
IDENTITY
DATA QUALITY
BUSINESS PROCESS MANAGEMENT
DATA GOVERNANCE
Master Data Platform Vision
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MDM Portal
Digital Asset Integration & Workflow
Integrate with end-to-end Product Lifecycle
3rd Party Suppliers Product Catalog Data Onboarding
Bi-Directional Integration with key
Operational Systems – ERP, Billing, Order Mgt,
Support
Systems & Process
PLM
ECommerce E-Store
Online SEO
Marketing
Product Mgmt
Sales
Master Data
Support
Finance
eCommerce
Operations
DAM Adobe, Asset Insight, etc
Order Capture - CPQ
Order Mgt
EDW
Print and digital sell sheets, books,
brochures
Product master data feed to EDW & Analytics tools
Master Catalog Feed to SFDC / Apttus
Entitlement Systems, Policy Store, etc
AAA Prism
OnePass
DACS PUBS
Integrate with entitlements, permissioning, fulfillment – 60+ systems
Flat-files
3rd Party Product Portal
Enterprise Master Data Platform
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Our Journey | Step 1: Requirements Definition Stakeholder feedback and use cases were translated into a requirements document
Multi-Domain
Cloud Based
“Zero-Code” Platform
Data Quality (OOB)
Granular Permissions
Full Audit + Rollback
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Our Journey | Step 2: PoC/Validation
Rationalization
• Identified common fields, attributes and mapping logic between systems
• Developed a streamlined data model
Profiling
• Obtained source data • Cleaned and trimmed datasets • Conducted field-by-field analysis to
document field makeup and business use
Data Workshops
• Worked through issues list with stakeholders to determine field validity
• Documented findings and observations
• Cleaned data
• Completed Field List • Mapping Logic
• Logical Data Model • Unified Product Catalogue
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Our Journey | Step 3: Vendor Evaluation RFP + Demo
Topic 1) Company 2) App | Architecture 3) Security | Recovery | Service 4) Hierarchies | Taxonomies 5) Data Attribution 6) Data Quality | Cleansing 7) Digital Asset Management 8) Workflow (BPM) 9) Other Features 10) User Interfaces 11) Integrations | Import | Export 12) Supplier | Vendor Portal 13) Performance 14) Pricing
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Our Journey | Step 3: Vendor Evaluation Forrester Confirmed Our Findings, 14 Days AFTER We Finalized Our Short-List
• “PIM market is growing because Digital Business Pros Are
Looking For Better Product Content In More Sales Channels”
• “Business user empowerment and exploiting cloud technology
are key differentiators”
• “To empower teams, PIM solutions deliver four core functions:
content onboarding, content centralization and governance,
content creation and enrichment, and content distribution”
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Our Journey | Step 4: Implementation
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Our Journey | Lessons Learned
Requirements Specification as a Living Document
Business Buy-In and Engagement
Design with a Multi-Domain Mindset
Bake Data Governance into the Platform
Build for Change
Questions?
From Failure to Success with PIM
Multi-Domain MDM in Action
Onboarding Vendors at Scale
Experience the Journey Through Multi-Domain Master Data Management
Optimizing Your Image Variance (Lessons Learned)
A Team Approach to Data Governance
March
24 March
25 March
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March
31 April
1 April
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EnterWorks MDM Virtual Conference Join us for Upcoming Webinars in the Everything MDM Virtual Conference Series
Week 1: Voice of the Customer
Week 2: Voice of the Customer
Presented by Bill Ferguson of IDEA
Presented by Marc Alvarez of Thomson Reuters
Presented by Cindy Brady and Natalie Scott of Gourmet Foods International
Presented by Martin Schmidler of UniPro
Presented by Jon Varo of Fender
Presented by Ingryd Hernandez of US Foods
enterworks.com/virtual-conference-mdm/