Music meets

Social Media

Tips & Tricks for the indipendent musican

Social Media is talking with fans!

What kind of communication do you have?

Artist to fanBand/artists talk to the fans

Fan to artistFans wanna talk to the band/artists

What does it mean?

Your community:

40% listen30% react

30% act (with own content)

Define your goals - create a strategy

Basics: Use your content!

That could be... ..about the bandBand-information/ information about the artists - Dates of concerts, pictures/videos - Shop/merchandising activities - Views on “band-life”

...about the musicDemosongs / live-recording - Video stream ...about the peopleActivities of the artists in social web - Status updates: What is the band doing? Where are they now? - Tour-diary, rehaersal-diary - Expert knowledge: Do the artists have any special interests? Are they experts in one topic?

Basics: Use your content!

That could be... ...from/to the fansVideos / pictures - Remixes - Community-rvents: competitions (fans can win tickets, autogramms,...) / events / polls / Fans are talking about the artists ...from “the others”Reviews - Background information about program - Media-documentation (interviews with newspaper, radio, general coverage)

The right tool for your content

The "Starters" ● Facebook● Twitter● MySpace● Flickr● YouTube● Vimeo YOU

Remember: Don’t overflow one or more plattforms. It doesn’t matter to have content for every plattform every day!

The right tool for your content

Facebookpresentation of the band, connection to twitter, youtube (via Facebook Apps)

→ How to use: Main-Contact and interaction with the fans

TwitterDo not use it as a main communication plattform - better to use as information plattform

→ How to use: generel activities, live-documentation from events/concerts/....

The right tool for your content

MySpaceMusic-presentation

→ How to use: Main-Plattform to speak with music-fans/music-journalists

YouTubeMusic-Videos, own videos

→ How to use: General video material (greetings to the fans, demos,....)

The right tool for your content

FlickrPictures from the band, official and “on the road”

→ How to use: Take a look into the band

VimeoUse for high quality video material

→ How to use: Like a “special video channel”

Different tools, different user

Every tool has got its own profile-page. Important is to merge all the tools at one place, f.e. at own homepage via newsroom:

More information about social media newsrooms: http://bit.ly/2bOhZP

Schedule (concerts,events)

Media Coverage and news, fan input (f.e. "fan picture / pos / video of the day")

Stay in contact

Your logo general site navigation

Different tools, different user

The goal: Getting more traffic, connect every content, f.e.:

Video at YouTube

→ Information via Twitter about the video

→ Fan feedback via Facebook/MySpace

→ Pictures from “making off” at Flickr

→ Special thank/greetings at Vimeo

Steps

What it means in practice

Lets start!1. What kind of content do you have to reach your special goals? Concerts(Tour)-dates, information about city, locations BandWhat does the band do during traveling to locations? Taking fotos/video-statements during traveling, backstage before the concert, after the concert, interviews,...

Lets start!1. What kind of content do you have to reach your special goals? New songsMaking of, statements about the song (video), maybe specials about a location where the video took place... If possiblePersonality: Birthday, personal hobbies and interests, movies/tv/books they like, special locations f.e. favorite Bar during a tour/at home...

Lets start!

2. How to work with this content? Basic work: Ediorial calendar for overview● Organize your content● Think in "campaigns", from "big" to "small"

Tour example: A tour is one campaign plus every stop as another campaign.

Campaign 1 - Main campaignTour with several stopps

General information Half-time End Review

Campaign 2 Stopp xCity Y

Campaign 3 Stopp xCity Y

Campaign 4 Stopp xCity Y

Campaign 5 Stopp xCity Y

Work in progress

"Campaign 1": General information Overview - Dates of tour stops are official● Info at homepage● Event at Facebook with status-update● Tweet at Twitter● First pictures and maybe videos of location, tour stops, etc.● New/old Music-Videos played on tour, presented at YouTube/Vimeo, share

with Twitter, MySpace, Facebook

Planning example for a concert/tour

"Campaign 1": General information - Till start of travelingInformation of location● Why there?● What do you know about it (f.e. other famouse artists....)?● Share via Facebook, link to other homepages about it also via Twitter

Competition for the fans● Video-message “Why you wanna win a ticket?”● Twitter-competition “explain in 140 letters why you wanna attend the

concert”

Planning example for a concert/tour

"Campaign 1": General information - Start/during traveling Video-Statements of the Band● What do they feel / think?● What do they expect?● Share via YouTube, Vimeo and also via Facebook and Twitter

Planning example for a concert/tour

"Campaign 2-5": At the location Information about the location/town● History● How many people will listen● Interesting facts about the location/town● Fans as personal guides: Where can you eat the best burger?

The band● Video / pictures via YouTube/Flickr, share at Facebook and Twitter● Backstage-information: not only the artists but also staff with short

statements....

Planning example for a concert/tour

"Campaign 1": Half-time, End, Review Facts● How many visitors?● Traveling distance● ...

Emotions● Stories● Fan input (pictures, greetings, presents,..)

"Other" content● Interviews and articles during tour (coverage)

To know what happens

Tips to create more contentMonitoringUse Google Alerts to be informed about, what people write about the band Creat Social Media EventsConcerts at Facebook (live stream), “Playlist-Day”: Show your favorite Playlist Talk to fansWhat do they wanna read? What are there wishes? Use “low hanging fruits”Topics around for own content creation: Anniversary, season days (f.e. Happy thanksgiving at all US-Fans,....), important events,....

Why? ● Figer out, what kind of information your community prefere● Which content works fine, which content is not so attractive?● Which channel works fine or need some more attention?

How?Using general web-plattforms to get an overview about all social media portals: ● Hootsuite.com● ping.fm● tweetdeck.com

Keep the overview

Statistic: See, how it worksGood statistic- and monitoring-tools for social media are with costs. You can also get a good overview by using alternativ tools:

● BandMetrics, http://bandmetrics.com/● Boomscope, http://boomscope.com/ (analytic tool for music industry)● List with more free tools: http://on.mash.to/16529

What do you have to know:● Facebook: Includes statistics● Twitter: Follower, Re-Tweets (monthly)● YouTube: Views● MySpace: Fans● Flickr: Views● Vimeo: Views

Keep the overview

Finaly: Be creative!

A few more ideas: ● Check out campaigns of other musicians to get some freh ideas● Talk to music-blogger - creat your own “blogger community” in every

country● Pay advertising at Facebook

Links, infos, more to know

Useful tools

More social media tools in GermanyUse http://www.socialmediaplanner.de/ - here you can get some information

More Tools around the world ● Tunecore● Sell own music at iTunes● Tumblr, https://www.tumblr.com/ - Easy use as a Blog● Own Newspaper via http://paper.li/● Stay in Contact with your fans: VYou, http://vyou.com

Useful tools

Networks for musicianshttp://mashable.com/2007/06/22/music-social-networks-2/

Music streamingOverview: music streaming services (German)http://www.sueddeutsche.de/digital/musikstreaming-dienste-im-vergleich-seid-geladen-millionen-1.1318193 Live Music Networkhttp://www.linked-musicians.com/default.aspx

Useful tools

More Online Music Plattforms ● Google Music, https://music.google.com/music/unsupportedcountry

(only USA)● Facebook Music, https://www.facebook.com/?sk=music

(HowTo: http://bit.ly/o8UDr5)● Last.fm, http://www.lastfm.de/● Soundcloud, http://soundcloud.com/● Champion Sound, http://www.championsound.com/● FanBridge, http://www.fanbridge.com/● BandCamp, http://bandcamp.com/● Simfy, http://www.simfy.de/start?locale=en (Largest music portal Germany)

● Spotify, http://www.spotify.com/int/● Jango, http://www.jango.com/

Useful tools

Share Music on Twitter via ● Tinysong, http://tinysong.com/● Twist.fm, http://www.twist.fm/● song.ly, http://song.ly● blip.fm, http://blip.fm● twt.fm, http://twt.fm● Konect.me, http://konect.me/● twittytunes, http://www.foxytunes.com/twittytunes/

Useful tools

Facebook-Apps for music lover (Link via search) ● MixPod● Music Video Jukebox● Music Challenge● Music● Last.fm● myBand● imeem● Pandora● share song● iLike

Input, questions?

Contact: Nicole CelikkesenPR Consultant with focus on online communication and new media

LinkedIn: http://de.linkedin.com/in/nicolebraun

Facebook: https://www.facebook.com/nicole.celikkesenTwitter: @Nicole_Ce This presentation is a free-time-project, if you have any questions or input, feel free to contact me.