How can your social media and email marketing strategies connect? Learn from this presentation was given at IABC Southern Region Conference 2013 by Blinds.com PR Manager Katie Laird.
Katie Laird // [email protected]Tweet me: @happykatie // @BlindsDotCom The tasty treat of il Marketing and Social Media Digital PB+J
Transcript
Digital PB+J The tasty treat of Email Marketing and Social
Media Katie Laird // [email protected] Tweet me: @happykatie //
@BlindsDotCom
Experimentation without fear of failure
We go together like Email Social
Email + Social = Grow your email list (Sneak peek deals
subscribe today!) Extend your reach (Like this? Win big when you
share!) Identify key influencers (Who shares the most + how? = new
segment) Take advantage of multi-platforms (Options are good for
both of you!)
Connect the dots
d My advice: Host content parties
My advice: Be an avid consumer (of emails)
My advice: Know enough to be dangerous!
My advice: ASK your employees + customers
My advice: Re-purpose content as much as possible
Blog > Email > Blog
Re-purpose your graphics
Halloween edition Re-purpose your graphics
3rd party validation
Share most popular cross channel content Most re-pinned on
Pinterest You Tweeted it YouTube rundown Highest ranked product
Funniest FB comment Coolest Houzz Ideabook
Where can you ask for a Subscribe?
http://www.socialmediaexaminer.com/9-ways-to-integrate-email-and-social-media-marketing/
Subject line inspiration? What works on social? Timely, witty,
funny Story works best for Blinds.com Facebook posts!
Free stuff works A cross-channel list growth campaign
Entice + Engage campaign $5000, baby!!!
What were aiming for? GOAL: 7,000 new subscribers >>
stretch goal: 10,000 new subscribers
Cross promotion matters
Onsite promotion
Subscribers to FB fans
Other contest promotion
Email time! 2 emails sent to contest list Memorial Day: 7x the
revenue 3x the open rate 4th of July: 6x the revenue 3x the open
rate
How did it go? 13,660 new subscribers (175% of goal!) >>
17,617 total entries 7,000+ new Facebook fans Profitable list
before the contest was over Continued engagement Marketing Sherpa
Gold Award
Be a mad scientist Experimentation without fear of failure
Test one thing every email send Day of week Time of day Button
color CTA text Colors Images
Which email would you click?
How are you encouraging shares? Built-in Share on Social links
Buttons with share CTA Text links within copy Image links What
else?
Get geeky with video
Tracking the magic
Email metrics we care about (it all depends) Subscribes (FB
fan) Open rates (FB likes) Clicks (FB click throughs) Forwards (FB
shares) Social actions Revenue ($$$$$)
How do you track those metrics? (that all depends too) Email
marketing tools Referral traffic source Landing page URLs URLs with
tags Promo code usage Specific actions taken
Blinds.com Social Media metrics
Other metrics to watch
Final thoughts Social + Email = BFFs Re-purpose your content
Test everything Have fun (no, really)
Thanks for being here! Katie Laird from Blinds.com! Lets Tweet:
@happykatie + @BlindsDotCom Email me: [email protected] Slide love:
www.slideshare.net/happykatie
