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Closing the Great Divide Making social media and email work and grow together tephanie Pertuit nline Marketing Director // Blinds.com
Closing the Great DivideMaking social media and email work and grow together
Stephanie PertuitOnline Marketing Director // Blinds.com
Who is Blinds.com?
Make Social and Email Work Together
• Problem: Increase customer engagement across channels while teams are managed under separate leaders
• Proposed Solutions: Increased collaboration, engaging content, joint promotion
• One team? If not, no problem!• Shared goals (and camaraderie) are all that’s
needed.
Social + Email =
Engaging Content
Cross Promotions• Test to figure out what works across your
channels + what each is worth to consumers
Quick Case Study
Quick Case Study
Quick Case Study
• 13,660 brand new customers • 175% of goal!
• 865% up revenue per subscriber • 1685 Facebook Fans in ONE DAY!
Collaboration Succeeds!
Stephanie Pertuit
Director of Online Marketing
@StephPertuit & @BlindsDotCom
Thanks!
