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iPhone Apps

International

Apps

3,000

Downloads

100,000,000

Free

600

<$10

90%

iPhone Apps

Aussie

iPhone Apps

Bad :-(

iPhone Apps

Good :-)

iPhone Statistics

My24/7Chris Kettle

my247 iPhone Insights

Mobile Monday Sydney

13th October 2008

Stats Powered by

What the app does

• 800,000+ Restaurants, Bars, Nightclubs geocoded globally

• Live What’s On, Gigs, Movies

• Here and Now Experience

• All in 1 click

The Quicks

• App 3 Weeks development time–Most time spent learning Cocoa / Xcode

• 3 weeks trying to get in the store–Very painful upload process, has been improved

recently

• 8 days from submission to go live

Toe in Water Objectives

• Integrate GPS for the Location Based Service with current my247.mobi site.

• Experiment with iPhone Distribution Platform.

• Target AudienceUSA , UK, CANADA, AUSTRALIA

The Facts so far

• Live : 29th September• 5247 downloads• 55 Countries• Free download• $0 spent on advertising

Downloads – top 16 countries

Downloads per day

Pages per Visitor iPhone 10.52 iTouch 10.58

iPhone vs iPod Touch Downloads

Off-Deck site vs iPhone site1st – 12th October 2008

Time on Site (Mins|Seconds)

2:21 2:23

Page-Views / User

2.7 8.3

Data Downloaded

15.1kb

72.6kb

Things we learnt...

• You can build Ad-hoc App’s (don’t appear in store – useful for some projects)• You can restrict downloads to just a particular

country• You can change the wording in the different iTunes

stores e.g. Personalise / Personalize• You can have different prices of your App in

different countries• Apple Support not very helpful

Next steps..

• Making the app more native to Apple Environment• Making use of other features – Google Maps /

Directions• Camera• Address Book• Click to Call

Break

15mins

iPhone Development

Marcus & TimKey Options

Next Month

MicrosoftSamsung Omnia Launch

AIMIA

Monday 27th Octoberwww.aimia.com.au/events