Nairobi Men and Women

Hairstyles Preferences

Information Areas

• Hairstyles that women prefer for themselves

• Hairstyles that men prefer on women

• Hairstyles that men prefer for themselves

• Hairstyles that women prefer on men

• Services used in a salon by both women and men

• Average spend by men and women in the salon

Methodology

Dates 30th January to 3rd February 2016

Location Nairobi County Only

Sub-counties All the 17 sub–counties covered

Target Both males and females aged 18+ years

Data collection Face to face interviews, respondents sampled from

households

Sample Size A total of 544 adults living in Nairobi

51%

49%

9%

41%

50%

22%

40%

23%

11%

4%

Male

Female

Primary

Secondary

Tertiary

18-19 Yrs

20-29 Yrs

30-39 Yrs

40-49 Yrs

50-60 Yrs

Age

Education

Gender

Base 544 (all respondents)

Demographics

MARKET ASSESSMENT STUDY

Hairstyles for Women

Q:Which hairstyle do you normally prefer to wear

Hairstyles that Women Prefer to wear

Base: all females n=264

Q:Which hairstyle do you normally prefer to wear

7%

8%

11%

18%

18%

35%

Dreads

Lines /corn-rows

Weave

Short natural hair

Braids

Long natural hair

Preferred Hairstyle for Women By Men

Hairstyles Men Prefer Women to Wear

Base: all males n=280

MARKET ASSESSMENT STUDY

Hairstyles for Men

Q. How do you prefer to wear your hair

Preferred Hairstyle for Men

Base: all males n=280

Base: all females n=264

6%

12%

75%

7%

0% 20% 40% 60% 80% 100%

Dreads

Bald

Short hair

Afro

Preferred hair for Men by Men

3%

12%

83%

1%

0% 20% 40% 60% 80% 100%

Dreads

Bald

Short hair

Afro

Preferred hair for Men by Women

MARKET ASSESSMENT STUDY

Services Used in the Salon/Barber

Q:Which hairstyle do you normally prefer to wear

Services Used in a Salon

Base: all males n=280

1%

1%

6%

4%

0%

85%

4%

2%

9%

Manicure

Pedicure

Head and shoulders massage

Body Massage

Facial treatment

Hair cut

Hair treatment

Hair colouring

None

Salon Services for Men

Q:Which hairstyle do you normally prefer to wear

Services Used in a Salon

Base: all females n=264

48%

49%

5%

6%

22%

16%

81%

11%

2%

Manicure

Pedicure

Head and shouldersmassage

Body Massage

Facial treatment

Hair cut

Hair treatment

Hair colouring

None

Salon Services for Women

MARKET ASSESSMENT STUDY

Expenditure in the Salon

Expenditure in a Salon

79%

15%

5%

1%

0% 20% 40% 60% 80% 100%

0-500

Kshs 501 - 1,000

Kshs 1,001 - 3000

Kshs 3,001 - 5,000

Kshs 5,001 - 7,000

Kshs 7,001 - 9,000

How much Men spend when they go to the salon

20%

30%

38%

9%

2%

1%

0% 20% 40% 60% 80% 100%

0-500

Kshs 501 - 1,000

Kshs 1,001 - 3000

Kshs 3,001 - 5,000

Kshs 5,001 - 7,000

Kshs 7,001 - 9,000

How much Women spend when they go to the salon

Q. How much do you normally spend when you go to the salon on hair, manicure, massage, etc. in a given month?

Base: all females n=264Base: all males n=280

Our Contacts

Maggie IreriDirector

maggie.ireri@tifaresearch.com

TIFA Research Limited P O Box 59629 00200

6th Floor, Lenana 843 TowersLenana Road, Kilimani, Nairobi

www.tifaresearch.com