Post on 06-May-2015
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
SoLoMo – what is it, why you should care, and what to do next
NASCAR Business Series
Calvin Zito
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2
#NASCARbizseries
@HPStorageGuy
hp.com/storage/blog
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
What is SoLoMo
So Lo Mo
Social Local Mobile
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
NASCAR Fan and Media Engagement Center
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The world has changed!
77% Push marketing
not very effective
Content marketing
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Content marketing
• Being there when
consumers need you
Is the marketing of attraction
• You have relevant,
educational, helpful,
compelling, and
engaging information
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Converged Media
Paid
Media
Owned
Media
Earned
Media
Traditional
ads, banner
ads,
PPC ads,
advertorials
Website,
microsites,
blog,
YouTube,
Press coverage,
blogger
coverage, user
reviews
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15
Social networks gaining traction
with small business
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Social presence examples
f
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Blog
hp.com/storage/blog
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Blog – how to get started
1. Have a purpose
2. Create a content plan
3. Share the load (get
experts in your business
to blog) and be regular!
4. Promote it
5. Get social and automated
sharing new blog posts
6. Engage with comments
7. Be seen as an expert
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20
Twitter – how to get started
1. Pick a handle
2. Fill out a bio, include a
link to your website
3. Enhance your profile
4. Monitor the impact
5. Follow others
6. Grow your followers
7. Interact with followers
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22
LinkedIn – how to get started
1. Fill out company
overview
2. Add your products
and services
3. Add product and
service overview
4. Include a call to
action
For details on steps, see http://bit.ly/1a5Ox6L or
http://bit.ly/1a5PHiK
Starting a company page
1. Weave LinkedIn into
your marketing mix
2. Join LinkedIn Groups
3. Consider creating a
group
Other steps
Ultimate guide:
http://bit.ly/1aCVvTz
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24
Facebook – how to get started
1. Choose a classification *
2. Complete the basic info
3. Use the Admin Panel to
update page, build your
audience
4. Fill the page with content
5. Measure the results
f * https://www.facebook.com/pages/create.php
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YouTube & Podcasts
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YouTube/Podcasts – how to get started
1. Choose a topic
2. Brand your program
3. Format and structure
4. Plan your content
5. Record, edit, publish
6. Grow your audience
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Top tips!
1. Plan your strategy
2. Find your customers
3. Schedule social time
4. Be authentic
5. Be an expert
6. Listen
7. Respond often
8. Provide value
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Where to find me
• Around the Storage Block blog: http://hpstorage.me/ATSB-blog
• ChalkTalks on YouTube: http://hpstorage.me/HPChalkTalks
• Podcasts or search iTunes for “ATSB”: http://hpstorage.me/ATSB-podcasts
• HP Storage Group on LinkedIn: http://hpstorage.me/HPStorageGroup
• HP Storage on Facebook: http://hpstorage.me/HPStorageOnFacebook
• Twitter: @HPStorageGuy , @HPStorage
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you