Nathaly Figuereo Tamar Sánchez

1st INTERNATIONAL TRADE

Nathaly E. Figuereo

Tamar Sánchez

1st International Trade

Marketing

Planning

•Young people between 15 and 25 who are energetic young people

who like to have fun and going out with friends.

•Professional people that wear makeup almost every day when going

to work or business meetings. They are single or married. They are

open minded, pay attention to self-development.

•People who need professional makeup to cover flaws on their body

or just need professional makeup for special occasions.

•Makeup professionals such as makeup artists, beauticians,

cosmetologists, hairstylists, models, photographers, who like to follow

the latest trends and new products launched.

Target Market

COUNTRY Why choosing

the United States?

Popular trend on social networks

like Youtube and Instagram

where the majority of channels

and accounts are about beauty

and makeup

Is the largest cosmetics market in the world

Considered the most valuable

beauty market in the world

Has the top consumerist culture

Americans care a lot about their

appearance

For the US market we propose 2 Kits:

Low End kit, comes with:

Foundation + Lipsticks + Mascara +

Blush + Two Brushes

High End Kit, comes with:

Primer + Foundation + Lipstick + Mascara +

Blush + Face Powder + Lashes + Eyeshadows

+ Brushes

4P´s

The Product

Build MUI Kit PRO Build MUI Kit

Catchy Name BuildMUI kit and Pro-BuildMUI kit

Because is a personalized product that

customers will build by their own, choosing

the products that best match their skin color

and type.

The price we have chosen is the result of

analyzing several factors like,

manufacturing costs, logistics costs sending

the product from Spain to the United

States, imports costs and marketing costs.

Price Retail Price: US$40.00 for BuildMUI

US$75.00 for Pro-BuildMUI

Both markets represent an important logistic place to introduce our

products and then distribute them.

Placement

Why?

Its a Cosmopolitan city

and strategic place for

marketing and logistic

operations

New York

It’s the Mecca of the

Seventh Art that gives

us a lot of guarantees

of attracting a lot of

consumers.

In this State the

appearance is very

important . California

GOAL:

Commercialize our products whether in their

stores or specific beauty salons

When ?

Our Goal

Close the deal before summer to launch the

products for christmas season because is the

perfect date for promotions.

Also the Grammys and Oscars Awards are

celebrated two months later.

Where ?

Promotions

Packaging Red Carpet

Exclusive Retailers Sponsorship

Website

Launching on Christmas Season

TV Commercial

By Email or Online Chat Info@muiprofessionalmakeup.com

Contact Points

In-person

Custumer Service

By Telephone 00 1 513-573-7912

Advertising

Campaign

BuildMUI and Pro-BuildMUI

“MUI gives you beauty all the

time, anywhere”

Catchy Name

Logo

Slogan

Posters

TV COMMERCIAL

THANK YOU!!