Real Time >Where

for the ‘statusphere’

Simple text-based >Location

Eric CHARLES

Mobile Monday Brussels – 22.06.2009 in >MIC,

Mons<

Agenda

• What is Twitter?

• Location based Social Networking

• Location through Texting

• Nearyoo Service

• Free social network and microblog service

• Allows users to send and read other users' updates

(tweets)

– Text-based posts of up to 140 characters in length

– Answering one simple question: What are you doing?

– Many Mobile Clients (SMS - Apps)

• Founded in 2006 there are now 30.328.421 twitterers

• Real Time WEB

– Plane crash in Hudson River

– Iran Election

– => Medias are late

• Sharing Will

– Secret => Private => Public

– Be Private in Public (140conf)

– => Focussed on Information

• Nearyoo will bring the Real Time WHERE

Location based Social Networking

• Said to be “the next big thing”(one of them)

• Many players

• Still no winner !

Why hasn’t it taken off…yet ?

• Need for fancy tech : GPS, wifi, antennas,…

• Need for fancy phones

• Need to install new apps

• Need to invite friends

In short :

• No simple way

• No existing user base

Location through Texting

Simple MicroSyntax

Twitter User Base

Location through Texting

• Let’s ride the Twitter wave: 30+ mio users

• ‘Sign up’ : follow @nearyoo

Location through Texting

• Introducing ‘Location Tags’ :

( Like hashtags: #m20eu )

– I’m going to >Barcelona<

– Now at the >EsadeForum

• Simple new habit, in the flow of texting

( #microsyntax.org initiative, Stowe Boyd, Ross Mayfield…)

http://beta.nearyoo.com

B2B

C2C

B2C

(Revenue)

Nearyoo puts you on the mapOur tiny urls :

near.st/in/Mons

(works with hundreds

of cities)

near.st/in/Mons/MIC

near.st/u/echarles

(works with millions

of twitter users)

Enabling meetups !

Note : thousands of twitter

users (also) located

through GPS clients

Location Tags & GPS

• Nearyoo Location Tags (I am in >MIC, Mons< to present Nearyoo)

– Indicate a real place (bar,...) and not only a GPS

coordinates.

– Plan your locations (time extensions).

• GPS

– No relations with your social networks (to meet, get

recommandations on places,...).

– Does not work if you are inside a building (what about

numerous places in buildings)

– Up-and-running performant mobile

Coming: Full SMS-based Version

• Even more “low tech” and “hi text” !

• Rides on the ‘status’ craze

– “Where are my friends” -> Answer through SMS

– “Your friend Jane is at >Macumba, 80m from you”

• Opportunity for :

– Operators ( “Social texting” )

– Place owners ( it builds them a community )

– Advertisers ( local advertising will be BIG )

Minimum Requirements

Minimum Requirements

• No GPS

• No wifi

• No base station

• No new app

• No need to invite friends

Minimum requirements

Just TEXT

• No GPS

• No wifi

• No base station

• No new app

• No need to invite friends

Still Coming on Beta

• Synonyms

– “MicrosoftInnovationCenter” becomes “MIC”

(http://near.st/in/Mons/MIC)

• Location algorithm enhancement

– Cities with same name in different countries,...

• Retweets

• Reply with and Show Friends near

• GPS Integration (Google Latitude, Twitter Clients,...)

• Optional follow @nearyoo

Thank you !

Eric Charles

Founder, CTOeric.charles@u-mangate.com

http://twitter.com/echarles

Try it !

Follow @nearyoo and tweet with >MicrosoftInnovationCenter, Mons< for example

http://beta.nearyoo.com

http://near.st