Necessity, Prohibition & Preference. Unit 22 The challenges of advertising ...

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Necessity, Prohibition & Preference. Unit 22

The challenges of advertisinghttps://encrypted-tbn0.gstatic.com/images?

q=tbn:ANd9GcS2bICD_Zc2bPXniIHG78KW28GmsDLkPdBQe_xX88tAKkHLjKDM

Name these companies?

How about these?

These are my running shoes.

They are very old

I'm going to run a marathon

What do I need to buy?

I need to buy new running shoes.

I have to buy new running shoes.

I have got to buy new running shoes.

N__ C __ S S __ T __E E I Y

I must to buy new running shoes

X

Mr Bean is going to run a marathon

His shoes are very old

What _____ he _____ __ buy?

He _____ ___ buy new shoes

He ____ __ buy new shoesHe ____ ____ __ buy new shoesHe ______ buy new shoes

doesneed to

need to

has tohas got tomust to

s

X

Mr Bean is going to go to work

He doesn't have to carry an umbrella.

He ________ need to wear a hat.

__ __ __ necessaryN

WHY?

doesn't

O T

Mr Bean is going to go to work

He must wear a suit.

He ______ wear a tie.

He must____ wear running shoes

P R __ H __ B __ T __ O NO I I I

must

n't

BUT.... XXXXX

Question

1.Does he need need to buy new shoes?

2.Does he have to buy new shoes?

Answer

1.Yes, he needs to buy new shoes.

2.Yes, he has to buy new shoes today.

FORM CHECK! Can you change the subject? Verb?

Question

1.What does he need to buy?

2.When does he have to buy?

Answer

1.He needs to buy new shoes.

2.Mr Bean has to buy new shoes today.

FORM CHECK! Can you change the subject? Verb?

Let’s practice…

• Page 270, Exercise 2.2.

• 필요한 = necessary

• 꼭 필요하지는 않 = not necessary

• 금지되어 = prohibited

Handout from Workbook (p147,

exercise 2)

2. Adam has to learn about a company’s products. 3. Adam has to learn about a company’s customers. 4. Adam must convince customers to buy something. 7. Adam needs to tell other people what to write or draw.

1. Companies that hire Adam don’t have to plan their own advertising.

2. 6. Adam doesn’t have to make the ads himself. He hires other people to write them.

5. Adam must not lie in the ads.8. Adam must not forget to

advertise his own company.

필요한 = necessary

꼭 필요하지는 않 = not necessary

금지되어 = prohibited

•have to/has to•need to/needs to•have got to/has got to•must

•don’t have to/doesn’t have to•don’t need to/doesn’t need to

•must not

Let’s practice…

1. I have to drive on the right side of the road. 2. I need to go to the post office to post a letter to

my sister but I haven’t yet. 3. I smile at students when I see them round

campus but I don’t have to. 4. I must take attendance for my students.5. I must not smoke in class.

• Page 271, Exercise 2.3.

What running shoes would you prefer to buy?

+ I would prefer to buy Nike.- I would prefer ___ to buy Converse.

+ She'd like to buy Puma.- She ____ ___ like to buy Nike.

+ Pororo would rather to buy New Balance.- He'd _____ ___ buy Puma.

would'nt

rather not to

not

XX

?

Let’s practice…• Page 273/274, Exercise 3.1. • Pencils down, read first. • Who are A and B? • What’s their job?• What are they talking about?• Now get your pencil and start. • See page 272 for help with form.• Now do page 274, Exercise 3.2.

Let’s talk!

• Would you like to see a lot a lot of ads before you buy things?

• Would you prefer to watch TV without commercials?

• Would you like to see more informative ads or more funny ads?

Ask me about my preferences!

• Write questions for your teacher about Korean food.1. Would you rather….. or ……?2. Would you like to……or……?3. Would you prefer to ……or….?

clothes