CLAY SCHOSSOWFOUNDER & PARTNER,

NEW MEDIA CAMPAIGNS

New Media and Marketing

Me

UNC J-School 2008

New Media Campaigns 8 Employees

400+ Clients

Partner w/ ad agencies

Cisco, Saranac, UNC System, Gannett, RMHNC, Politics

General Theories

Longtail Theory

Medium of Media

Search Engine Optimization

Inbound Marketing

Driving Traffic

Social Media

Organic Rankings and Blogging

Building an Audience

Paid Ads

Social Media for Traffic

Authentic

Engagement

Takes a long time

Zappos, Squarespace,

Different Social Media

Facebook 400M Users Top 5 Search Engine Brands are embracing

Twitter 105M Users 60M Tweets per day Third-Party Apps

YouTube, Flickr, LinkedIn (MySpace, not so much)

All are becoming more & more corporate

Organic Rankings and Blogging

Links are the currency of the web

Longtail of results

Talk about industry-wide vs. brand-specific

Create different types of content

NMC, HubSpot

Building an Audience

Strategies work in tandem to build sustained audience

RSS, Email Campaigns (original social network), Authority/Influencer

Achieved through sustained campaigns vs. quick hits

Mint.com, 37Signals

Paid Ads

PPC vs. CPM

Google Ads

Facebook Ads

Sponsored Content

Contributing Factors to Successful Ads

Relevance

Location-Based

Social Advocacy (2x)

Calls to Action

Landing Pages

On the Horizon

Mobile

Location

Social Graph

Content Curation

Circling Back to Importance of Content

What You Should Be Doing

Creating Content (blog, tweet, etc.)

Experimenting ($20 FB campaign)

Reading (Google Reader)

Networking

Thanks!

Clay Schossow http://newmediacampaigns.com http://clayschossow.com Twitter: @newmediaclay clay@newmediacampaigns.com