New mobile messaging opportunities

transcript

New messaging and communicationservices opportunities Claude Florin,Multimedia Marketing Manager

2 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

New service opportunities :Enabling mobile communities

New lifestyles

Richer content sharing : video, picture, conferencing

New Infrastructure

IMS and Web 2.0

Multitasking mobile and web

New lifestyles

Group communications and social user experiences

3 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007Source : C. Andersson et al., Ericsson consumer and enterprise Lab, Take Five segmentation; HP (video portal users)

19%47%31%

Materialists

Achievers

Stability

Instant gratification

Exploration

Pioneers

Traditionalists

Sociables

Statusseekers

Young Socials

Lasting benefits

Ambitious TechiesAdults

Status Seekers

New lifestyles :Who are the early service adopters ?

A day of the life of early adopters

Isabelle, an Achiever

Mark, a Pioneer

Nick, a Sociable

Three friends are looking for a place to organize a college reunion…

Boost social communications

He sends a picture to Mark and Isabelle

… he replies with an instant message, asking for more information

Nick decides to get his friends on a call.

Mark is free …

Nick: “I’m telling you, it’s perfect. Let me show you around.”

Back at her desk, she catches up on her PC to see what she missed :

Nick’s photo, Mark’s IM, their call and the video

New services for today's lifestyles• Instant messaging, voice

&video conferencing and multimedia sharing

• One consistent experience• Nick, Mark and Isabelle

can…− Communicate to the

community or one on one− Multitask and switch services − Share with handsets and PCs

• Branded communities, increase usage, cross-selling of data services

IMS and Web 2.0 InfrastructuresIMS brings …• Framework for IP multi-media• Session management control • Application server separated

from network

Web 2.0 brings …• Opening up mobile networks• Flexibility and innovation • IP-Web tools : service chaining

InstantGaming

InstantCalls

Instant Video sharing

InstantGroup calls

Instant Video Telephony

InstantMessaging Multimedia communication services

HP OpenCall Instant Communication Service Architecture

NMS / OSS

Billing

Customer Care

& Provisioning

Conferencing Server

User ProfileManagement

IM Server

Content Sharing

Group/CommunityManagement

Media Processing

OpenCall MRF

XML Document Mgt Server

OpenCall XDMS

Presence Server

Home Subscriber Server

OpenCall HSS

IMS Service enablers

User Interface

User Equipment

Content Sharing

Group Management

CommunicationControl

Presence

Identity Management

Device Management

Applications Management

HP OpenCall Instant Communication User clients

• Rich multimedia communication

• From any device

• Regardless of network

• Easy to use

HP OpenCall 3G Video / MRF Architecture

Authentication GreetingsDatabaseDirectorySQL LDAP RSA ACE HTTP

Application server

Notification server

Voice XML/ccXML browsers

Media processing / mixing

Call signaling

Service creation

• Call flows• Menu layouts

Media creation

• Text to .3gp• Flash to .3g

SMTP SMPP MM7

MMSSMSe-mail

2-3GNGN3G GW

SIP/RIP SIP/RTP ISUP-ISDN/E1

H.324M

Video Messaging, Portal, Conferencing

User Equipment

Media streaming

Applications

IT infrastructure

HP OpenCall 3G Video / MRFContent sharing

Share a video with friends and comment while it plays

Browse personalized football clips using keywords

PocketSport : Frost & Sullivan, Most innovative application of the year, May 2007, Malaysia.

HP OpenCall 3G Video / MRFContent interaction

Using a music service, Alice, a Materialist, can follow her favorite bands and get the inside scoop on special events.

She watches the latest music videos from Sugababes and then shops for tickets to their upcoming concert—with the push of a button she can be sure to get the best seats.

User content

Marketing

Content discovery

On-line access

HP OpenCall 3G Video / MRFService interaction

Call completion Blogging & messaging

Contact Center Advertising

Music video Karaoke Sport

Conference Monitoring

Handset Configuration

OMAprotocols

Services Interface

Subscriber Management

Device Management

Reporting

Configuration

SMS / IPGateway

SMSprotocolservices

Application Management

Administration

Subscribers / Groups

Devices / Capabilities

Packages / Settings

Logs, Events, History

Web Services

Services

Management

Applications

NetworkDevices

HP’s device management Service architecture

Web service chaining

PCPhone Set-topPDADevice

Service Register

ContextRepository

Web Services

ServiceOrchestration

Control Interface

Web service delivery platform

Network services

Customization of service chaining logic

Combine multiple individual services to deliver a user experience

Web service example :Multimedia greeting card

Alice creates multimedia cards :

1. Select photo

2. Add audio : background music from the portal and/or voice recording

3. Friend ‘s phone

4. Schedule the card send-date

User blogson portal Video on portal

Select newportal skin

Book tickets

Concert booking

Invite friends

Group listVideo notifications Location service

Impulse BuyPromotion

Generate calls, MMS

Personalized Portal

User Content Video share call

Web service directions :Integrate user experiences

HP OpenCall new service infrastructure directions

User interfacesMultimedia; handset client development

ServicesManaged service operation; content business management; service launch and marketing

Subscriber managementDistributed subscriber management (HSS, HLR); User profiles, preferences; Communities; Location; Analytics

ContentMetadata, recommendation, search; advertising; music, video, ring-back

HP OpenCall Instant CommunicationHP’s differences

•$9B revenue from communication, media & entertainment•10% of total HP revenue

Services Devices Enabled Network

Operations & Billing Infrastructure

HP Services Marketplace

HP iPAQs, Notebooks & Digital Entertainment

HP Service Delivery Platform, powered by OpenCall

HP Integrated Service Management, powered by OpenView

HP OpenCall HLR & HSS

Integrity & NonStop

Media Storage

Thank you!

New mobile messaging opportunities

Technology