Lauren WilsonDigital Media Field Manager, NAACP(202) 559-9617@loryn24 on Twitter

Why Mobile Messaging?

Digital Organizing for Social Change

Mobile Messaging

Who’s using Mobile Messaging?

– On average, African-Americans send and receive 780 text messages per month.

– 78% of African-Americans use mobile messaging on their phones.

– 31% of African-Americans are signed up for text alerts

• Mobile messaging isn’t just for youth: 58% of adults ages 50-64 use mobile messaging

Benefits of Mobile Messaging

• Mobile messaging allows you to reach people who you normally would not have reached through solely using social media.

Case Study: Trayvon Martin

Case Study: This Is My Vote

Case Study:This Is My Vote

• We connected with the list through keywords like PLEDGE to Pledge to Vote, VOTE to get more information about voting and voting rights, and VOTED for people to send us after they had voted.

Case Study: This Is My Vote

•We used mobile messaging to remind people of registration deadlines, early voting and absentee voting• Also connected people with our polling place look up via text message.

Case study: This Is My Vote

• Mobile Messaging was used for Rapid Response during Hurricane Sandy

Case Study: Louisiana Congressional District 5

NAACP: Today is the last day to register to vote for the special election in district 5 of Louisiana! Register online: http://1.usa.gov/16cxzOR

Other Uses for Mobile Messaging

• Events• Collect Demographic Information• Volunteer communication

Contact

I am here to help! Feel free to contact me.Lauren Wilson, Digital Media Field Manager

Email: lwilson@naacpnet.orgOffice: (202) 559-9617

Cell: (443) 676-7503Twitter: @loryn24

Questions?