Social MediaEnhance Your ImageBuild Your Network

Next Gen SummitOctober 1, 2013Coralville, Iowa

#NextGenSummitICC@ctrappechristophsblog.com/ngs2013

Rules, rules, rules…

• Got a question? Ask it. That increases your chances of it being answered.

• Share your thoughts, experiences, opinions, etc.

• This session is on the record… you can find the slides here: ChristophsBlog.com/ngs2013

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Pop quiz: What age group uses social media?

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Takeaways

- Basic understanding of advantages of using social media to build your network.

- Understand ease of use.- Draft 1 of your brand/personal social media

strategy! (I have one!)

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What to say…

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Please get out a piece of paper or your iPhone/iPad

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Networks

About 2,200 followers

1000+ connections

1,250 friends

Off line

Your web home

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But, aren’t some social networks for personal use?

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By Mark Smiciklas via Flickr Creative Commons

OMG!Is this guy serious?We know that!But how do you implement this?

We’ll get there…

But you’ll have to continue it after today!

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Social media strategy template

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Business (your) goals!

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Examples

• We are the community connector!• We fix the community together!• We find resources to achieve our goals!

• Sharing knowledge around technology, communications, social media.

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Take a minute

Define your business goals! (Have to be easy enough to remember!)

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Focus!

What are you going to Tweet about?Your expertise. Needs to fit into goals!

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Your brand voice

• Before you can start, though, decide on your brand voice…. How do you want to come across?

• Example for United Way in Cedar Rapids…

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Brand voice

Serious, but fun. But not silly!

For me:Conversational, professional, approachable.

Both:Definitely not markety!

What’s markety?

• Avoid words like this:– This FANTASTIC event.– Everyone has/will have fun.– Biggest event ever.– The best– The fastest– The slickest– I’m an expert!

From: ChristophsBlog.com@ctrappe

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Define don’ts!

• Would you say it to somebody’s face?• How will this help your brand?• Could it hurt your brand?• Short and specific don’ts!

But what if something goes wrong?

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Follow up!

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Take a minute

Define your don’ts!

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Define dos!

• Social media is social! Be social! (Dinner party)• Share success stories!• Do you respond to national news?• Not much promotion. Not a print ad!• Share knowledge• Respond!

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Take a moment

Write down your dos!

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But, but, but I only have 23 followers

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Share some of your tweets

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Couple more things…

Also…

• Email signature• On business cards• On slides! • Other

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Did we go over time?

Questions?

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We didn’t go over time? Great!

Please fill out the evaluations before you go!

Stay in touch:ctrappe@uweci.org319-804-9853Twitter.com/CtrappeUWECI.ORG/MarketingChristophTrappe.com

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