Next Media

Making the future together

8.10.2013

Helene Juhola, Director R&D

The Federation of the Finnish Media Industry

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What is Finnmedia?

• Ensuring freedom of speech

• Promotion of employer policy interests

• Promotion of entrepreneurial activity including R&D&I

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What is Next Media?

• An industry driven innovation programme

• Supporting transformation to digital business

• Led by

• Three themes:

• Personal Media Day

• eReading

• Hyperlocal

• Based on the sector strategy ”Making the media

sector a winner”

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Who are involved?

• The whole value network represented

• 60 companies, half of them small ones

• All major publishers, 8 universities and research centers

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What’s most important?

Business

Education Research

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What’s most important?

• Silicon Valley type of cooperation

• Exchange of ideas

• Chance to take risks and try something completely new

• Concrete trials, protos and user testing leading to new

products and services

• Researchers with their knowledge as a part of companies’

everyday life

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Where does the money come from?

• Companies and research partners invest

their working hours

• Public funding from Tekes

• 35 big, 50 small, 70 research

• Results open to all at the end of the

program

• Targeting to business concept projects

and product development

~100 person years

~10 M€

~ 5 M€

Annual volume 2010 - 2013

Companies and research

Tekes – the Finnish Funding

Agency for Technology and

Innovation

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Example: ePaper 2.0

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Example: ePaper 2.0

• Target: Ambient light powered, light,

cheap E-Ink display

• Replacing paper as a content carrier

• Could be part of subscription

• Push, not for pull or internet surfing

• Content adapted to the device

• Large user tests – several rounds

• Start-up company: Leia Media Ltd

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Example: Responsive Design

• Target: HTML5 and responsive design to

the level of native apps

• Identifying and solving problems

together

• Exchanging knowledge

• Applying this knowledge to product

development in media companies

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Example: Responsive Design

WAN-IFRA Expo 2012

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Example: Planning data in editorial

systems• Target: to establish a unifying

system independent way to

exchange planning data.

• Supports efficient content

management and exchange

• Prototype system already

functional

• Supports predefined layout

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Example: Solutions for small

publishers

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Example: Solutions for small

publishers• Target: New and easy solutions for

digital publishing also for small and

medium size publishers

• Web, tablet and mobile, all platforms

• Content shop & payments

www.lehtiluukku.fi

• 200 Finnish publishers, 350 magazines

and newspapers

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Example: Lauttakylä Newspaper

• Small, local newspaper

• Target: To develop services for

advertisers in local community

• Web, mobile, city screens

• QR codes, digital coupons with

location aware advertising

• Holographic advertising

• Close cooperation with VTT

Mr. Jyri Korenius, CEO

Lauttakylä –lehti

• Company’s course of actions directed towards growth.

• The knowledge level of the organisation improved.

• The enthusiasm of the personnel increased.

• Enabled original operations model -> differentiation

”

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Benefits

• Technologies that meet the needs of the future

• Practical help in different stages of development process

• Latest knowledge available

• More doing – less planning to do

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Companies present in the Expo

• Anygraaf

• Conmio

• Leia Media (at Anygraaf stand)

• P2S Media Group (Scoopshot)

• Tieto

www.wan-ifra.org

www.nextmedia.fi

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Thank youHelene Juhola, Director R&D

helene.juhola@vkl.fi