Post on 30-Oct-2014
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The Power of Data
@nicksidwellnick.sidwell@guardian.co.uk
The Guardian newspaper & Guardian Books
Guardian News
& Media
Guardian Books
The Guardian has data at its fingertips
30 million monthly unique
browsers
215kprint
circulation
Global audience
Millions of followerson social
media
10,000s of bookshop customers
The Guardian has data at its fingertips
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011100011011010011010101110101
10100101011010101011010001010110101010101000110100101010101101010101101010101
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011100011011010011010101110101
10100101011010101011010001010110101010101000110100101010101101010101101010101
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011100011011010011010101110101
10100101011010101011010001010110101010101000110100101010101101010101101010101
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011100011011010011010101110101
10100101011010101011010001010110101010101000110100101010101101010101101010101
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011100011011010011010101110101
What?
Why?How?
Who?
Data tells us a story
How data informs our publishing
1.Which subject areas should we focus on?
2.What should the content be?
3.How big is the potential audience, who are they and where can we reach them?
How data informs our publishing
1.Which subject areas should we focus on?
2.What should the content be?
3.How big is the potential audience, who are they and where can we reach them?
Which subject areas should we focus on?
Which subject areas should we focus on?
News Sport Culture Travel Tech
Which subject areas should we focus on?
News Sport Culture Travel Tech
How data informs our publishing
1.Which subject areas should we focus on?
2.What should the content be?
3.How big is the potential audience, who are they and where can we reach them?
What should the content be?
How data informs our publishing
1.Which subject areas should we focus on?
2.What should the content be?
3.How big is the potential audience, who are they and where can we reach them?
How big is the potential audience?
1 million
users of theDatablog
How big is the potential audience?
100,00(10%)
“engaged users”
How big is the potential audience?
23,000(23%)
own e-reading device
How big is the potential audience?
17,940(78%)
live in UK or U.S.
How big is the potential audience?
4,844(27%)
read short-form non-fiction
How big is the potential audience?
9,688(200%)
sales reach 50% non-Guardian
How big is the potential audience?
7,000Sales total
Facts are Sacred: A compelling case for publication
Datablog data
Sales figures
Social media
E-reading habits
Location
Success Success!
The editor is central
The Guardian Shorts experiment continues
Data is...
…everywhere
The end
Be data first
Data is a tool editors shouldn’t be without
Data needs organising and interpreting
Use data to prove your assumptions…
…But also allow it to change your mind
@nicksidwellnick.sidwell@guardian.co.uk