“No one who has something original or important to say

will willingly run the risk of being misunderstood.”

Peter Medawar

Part II:Challenges in Research Communication

Geilo Research Seminar for Dentistry PhD Students, 25 Nov, 2003

•the why and wherefore

•AMM

•summing it up

• tell ‘em what you’ll tell ‘em

• tell ‘em

• tell ‘em what you told ‘em

A Proud History

•English language

•higher degrees

•research strategy

•communication

Challenges in Research Communication: the why and wherefore

New degree structure

•one

•integration

•communication

Challenges in Research Communication: the why and wherefore

teeth are important

need to communicate

Challenges in Research Communication: the why and wherefore

immense impact

integral role

future

misunderstood

mistrusted

cost

communication targets

Challenges in Research Communication: the why and wherefore

research

decision-makers

funding sources

employers

other scientists

future scientists

clients

Why communicate?

•increase employability

•increase visibility of science

•advisory role, management

•recruitment

•accountability

Challenges in Research Communication: the why and wherefore

Challenges in Research Communication: where’s the meat?

Audience

Message

Medium

audience

•know your audience

•shoes

Challenges in Research Communication: AMM - audience

research

decision-makers

funding sources

employers

other scientists

future scientists

clients

finding the story

Challenges in Research Communication: AMM - message

facts

story story

facts

telling your story

•language (KISS)

•metaphor

•zoom

•stop

Challenges in Research Communication: AMM - message

picking the right medium

•context that works

•collaboration

•timing

Challenges in Research Communication: AMM - medium

research artic

le

post

er

press release

fact sheet

news clip

interview

newspaper column

popular science journal

short documentaryfilm

web p

age

•the why and wherefore

•AMM

•summing it up

you’ve been told

•Keep•It•Short and•Simple –

•Audience•Story•Strategy

Info pack •resources / tips

•contact information

•presentation outline