Post on 11-Nov-2014
description
transcript
MarcAnthony Zimmermann
Head of Broccoli!
Using Social Objects to abstract notions of Web 2.0 in a form accessible to the people at the bottom of the pyramid
Using social technology to makea real difference to real people
Part II
Field PrototypingFood Vouchers & Cape Town station
FinaleVideo Documentary
How we have benefited from social media
Part 1A Brief History
Some InfluencesA New Model
<a brief history>
MaZ Chief Executive Punq
//1. make a real difference to people
2. use technology (mobile)3. be (commercially) sustainable
4. serve bottom of pyramid//
Startup Infrastructure:
128 MB Memory Stick+
Internet Cafe
//performance
8 Month Projection:
70,000
8 Month Actual: 460,000
Current: 780,000+
//good times
Hola7 Foundation
Emndeni Home
Hospice Matlosana in Klerksdorp
Emmanuel Home in Klerksdorp
Laphumilanga HIV Orphanage in Port Elizabeth
//while doing good
//my influences
Social ObjectsJyri Engestrom
Maslow’s Hierarchy
//thought framework
//thought frameworkIt is hard to imagine a that community of members surviving on less than $2 a day will derive any real value from the benefits of Web2.0 from services such as del.icio.us, Youtube or Facebook.
The intention of MZANZI.mobi is a promise of hope to itʼs users. The aim is to give communities in South Africa a voice that is heard by a global market place, a voice that can be acted upon in a real and meaningful way.
MZANZI.mobi aims to abstract the benefits and notions of Web 2.0 into a form that is accessible to a mass population, but more importantly will make a real difference in the lives of everyday South Africans by transforming mobile phone interaction into a global platform for action.
November 2007 - Application for Funding to Knight Foundation
//a new model (maybe?)
WEB2.0
Social Entrepreneurship 2.0
Hunger
</a brief history>
field prototyping
//a food voucher prototype
Cape Town Meat Emporium
Cape Town Central Station06 June 2008
08h10 08h20 08h30
//social objects
70% 30%
Females Chose Feminine Hygiene Products over Food (Some Men too)
//1. make a real difference to people
2. use technology (mobile)3. be (commercially) sustainable
4. serve bottom of pyramid//
A rewards program for the poor...
//rewards programs
get tested forHIV
Receive Incentive
Stay HIV negative
time = t
$ - Cost to Country
year1 year2 year3 year4
Find Employment
Receive Incentive
Continued Employment
time = t
$ - Country GDP
year1 year2 year3 year4
//funding model
Brand/Advertising
Distribution
Web Donations
CSI Funding
Co-Payments
How is this a social object ?
http://tinyurl.com/4fu3rm
http://blip.tv/file/264795
http://tinyurl.com/youhmc
From Jyri Engestrom & Kevin Anderson
Tasty Links >>
You should be able to define thesocial object your service is built
aroundFood
1
Define your verbs that your users perform on the objects. For instance, eBay has buyand sell buttons. Itʼs clear what the site is for. Give / Feed2
How can people share the objects? Via Mobile Person 2 Person
3
Charge the publishers, not the spectators.
Integrated MultiParty
Subsidy (Google Model /
Free* Model)
4
Turn invitations into gifts
Buy a book of vouchers
give them to who you
want
5
//in the field
//incentive based HIV testing
YOUTUBE - http://tinyurl.com/3n9wnr
How have we benefitted from social media ?
1. Internal blog where we share developments and ideas
2. Putting videos on Youtube puts the work into contextand keeps international funders up to date
3. Using social media tools appeals to our partners & funders
4. Social media is an indirect marketing & reputation tool and not a direct marketing channel
5. Met REALLY cool people!!!