Non-linear storylines

by Vidzor

Video as a format no longer has to be linear.

It is becoming a lean-forward, non-linear, interactive experience and standard storylines

are now obsolete.

We have identified four key interactive patterns.

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Pharrell Williams - Happy

several videos with a fixed timeline but different content

jump between videos without interruption

common audio track

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Afro SupaHero

options to change the course of the story

choose-your-own-adventure

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Voga e-commerce catalogue

a hub to different videos

notion of time is not applicable

no definite end

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IKEA ad experience

viewer is given choices to leave at certain points but ultimately comes back to it

same ending

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