Evaluate and Update Your Website to Increase Online Donations Today!

Turn Your NonProfit Website into a Fundraising Machine!

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"For me, it's not the technology, it's the people and their behaviour.

Technology is not necessarily going to help to fundraise. It's going to

remove the barriers to fundraising."

~ Laila Takeh, head of digital engagement at Unicef

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Chief Experience Officer &Director of Product

@sarahmworthyhttp://linkedin.com/in/sarahworthysarah@authorizedCV.com

Sarah M. Worthy

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Low-Tech/Low-Cost Tools

Stay focused on your Goals

How’s Your Current Website?

Getting Higher-Tech Help

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Last

First

Third

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3 Questions - 7 Seconds

What can I do here?

Why should I do it?

How do I get started?

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What can you do? | Why should you do it? | How do you get started?

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DIY Quick Website Fixes

Craft Stories that Build Credibility

Match Your Website to Your Brand

Guide Your Visitors Online

Freshen Up Donations

Share Things that Matter

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Focus on Your Stories...

Free Report from http://credibility.stanford.edu/

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Who Benefits from Their Donation?

Content that Builds Credibility

How You’ll Use Their Donation?

Who’s Spending Their Donation?

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Content that’s Visual

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Keep Your Design Consistent

A donor clicks to give here

And ends up (w)here?

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Design Your Social Brand, Too!

http://missionaustralia.com.au maintains their Brand across the web!

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Make Time for Daily SEO...

More than 70% of this NonProfit’s website traffic came from people

Searching Online for something to do that weekend.

Use your site’s analytics to identify the content

that’s drawing new visitors in best!

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Follow the Users Path

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5 Minute Navigation Tune-Up

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Value Your Donor’s Time

6 Pages of forms just to join?!

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Streamline Your Online Forms

Only ask for the information you NEED... a newsletter subscribe form will require less information than an

online donation form.

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Is your donation process 100% tablet and

smartphone ready?

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Use Social Media Purposefully

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2 Free Social Integration Options

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Increase Donor Engagement

• Engage Your Current Donors• Test, Measure, Retest your Donation process• Create a Sense of Community

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Make a Donation On Your Website

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CMS RecommendationsOpen Source CMS 30 Second Evaluation

over 61 million sites are built on WordPress, primarily a publishing platform

If you’re technical, Drupal can do just about anything, challenging for non-technical people to customize and manage

Specifically built for nonprofits, out of the box functionality, “new kid” on the open source block.

Great for largely content-focused websites, limited customizations and extended functionality.

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Digital ToolsGraphics/Images

Editorial Calendars

Email Marketing

Automation and Analytics

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Social Media Management Tools

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http://www.google.com/nonprofits/

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www.nten.org

www.techsoup.org

www.idealware.org www.netsquared.orgwww.meetup.com/NET2Houston

www.aspirationtech.org

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Bringing in Outside Help

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Questions?

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Thank you

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Sarah M. Worthy, Digital Engagement Strategistsarah@authorizedcv.com

@sarahmworthyhttp://linkedin.com/in/sarahworthyhttp://slideshare.net/sarahmworthy

Connect with Me

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