Nuance at Monetising Mobile

Post on 02-Jul-2015

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Voice Recognition – in the app and in the car and ....London Sept 28, 2011

Reimund Schmald, EMEA Mobile Marketing Manager

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It started as Science Fiction…

Scene from Star Trek IV: The Voyage Home (1986)

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….. and it became realityNuance Dragon Dictation and Dragon Search Stats

Dictation launched in Dec 2009

19 Languages in 21 countries

5 Languages still to come this year

13+ Million downloads worldwide

1+ Million transactions per day

#1 Ranking in most local App Stores

Outstanding PR (Newspapers, TV, Radio) coverage

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Nuance VoiceMail To Text Stats

1+ Billion messages to date

26 Operators in production

Both mobile and fixed-line operators

Call completion and messaging scenarios

4 Data centers geographically dispersed

Business model diversity

From : Max Masters

“Hi Richard. I’ve just landed? and will meet you at the Hilton? Hotel for 6pm. My number is 7782543321. Call me when you’re out of your meeting. I’ve news. Thanks” - spoken through Nuance

Listen: 12104

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50+ Million cars with Voice Command&Control/TTS

50+ Millions PNDs with Voice Command&Control/TTS

Nuance is a trusted partner of all major TIER 1 suppliers

Nuance Automotive Stats

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The Industry’s FIRST developer program to offer

Speech To Text and Text to Speech integration for

any mobile app

4000+ developers registered to date

More to come with

Sept 27 V2 Launch

Next Step: Nuance Bringing Speech Technology to the Developer Community

www.ndevmobile.com

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NDEV Mobile Service Tiers

Silver (free offer) for developers who are interested in basic ASR and TTS features

Gold for developers who are interested in advanced functionality and require higher user and/or transaction volumes

Emerald for developers and customers who are interested in engaging with Nuance Professional Services to create a custom

tailored package

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NDEV Mobile Silver and Gold Tiers: Comparison

Silver GoldIn Development

Network ASR & TTS500 transactions per day;

up to 3 devices

500 transactions per day;

unlimited devices

Platforms Android, iOS,WP7 Android, iOS,WP7, HTTP, SSL

Support NDEV Mobile forums NDEV Mobile forums

+ 5 Tickets per Qtr

Cost Free $399/$1300

For Production

Network ASR & TTS 20 Tx / User / Day 200 Tx / User / Day

Total Cap Choice between 500k

cumulative devices or 650k Tx per month

None

SLA Basic  Yes

Cost Free $0.24 p. device

$0.009 p. transaction

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Next Step: Combine Speech To Text with NLUDragon Go! – NextGenSearch

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• A specific site is referenced in the query.

• Today we support 180+ content providers including…

• CNN

• eBay

• Engadget

• Facebook

• New York Times

• TechCrunch

• USA Today

• Regional Newspapers

Dragon Go! Use Case ExamplesDirected Search

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• CALL a business

• GET directions

• MAKE reservations

• PLAY music

• BUY tickets, products, music

• More…

Dragon Go! Use Case ExamplesIntent Search

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Dragon Go! Use Case ExamplesCategory Search

• Music

• Movies

• Businesses

• Restaurants

• Sports

• News

• Shopping

• Weather

• More…

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Where is this all leading to?Multi Modal UEx On Your Most Popular Devices

Mobile Command & Control of device

functions

Mobile Search

“Find me a health food store near SoHo London”

“Go to website ‘Nuance dot com’”

“Find movie with Hugh Grant”

“Call John West”. “Switch to BBC”.

“Destination Entry”

Mobile Care

“Show ‘Minute Balance.’”“Top-up account.”

Mobile MessagingE-Mail “‘Mike Thompson,’

‘Mike, I’ll see you in the lobby at 7:15.”

Post Status: “Just got a new TV. Coming around to watch X-

Factor tonight”