Barcodes: Preparing to go Mainstream

Dave MarutiakScanbuy UK

Monetizing Mobile – London - September 2011

Who is Scanbuy (ScanLife)?

Most advanced end-to-end mobile barcode solution for marketers and media providers

Over 40,000 commercial and personal users

Based in New York, with a dozen offices across Europe, Asia, and Latin America

Preloaded on smartphones by operators across the US, Spain, and other markets

Over 40M phones already

Downloaded over 30,000 times a day from app stores across all smartphone types

Company name is Scanbuy, Product name is ScanLife www.scanlife.com

Major Carrier Partnerships:

Handset Pre-Load Agreements:

Mobile scanning is experiencing explosive growth

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Jan-10

Mar-10

May-10

Jul-10

Sep-10

Nov-10

Jan-11

Mar-11

May-11

45 Million Estimated people that have scanned a barcode in North America

14 Million Estimated to have scanned a QR Code in the month of June, 2011*

>400KUnique products are scanned by ScanLife per month (via UPC codes)

*comScore MobiLens June 2011

Or simply take a picture, send it, get a response – covers another

4 billion handsets worldwide

Who is it for?

Mobile barcodes are for people with smartphones and camera phones... and for brands that want to reach people with smartphones and camera phones.

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Smartphone apps inc iPhone, Android, Blackberry, WinMo, Symbian, MIDP

Where do we find them? Everywhere!

Application Stores Brick and Mortar Stores

UPC/EAN Wine Bottles Television Shows

Online Stores

Public Transport

Printed Media

2D barcodes offer much more than just a URL

ScanLife can launch any mobile action, some of which are completely unique

Go to website

Save a contact

Initiate a call

Send an SMS

Send an email

Lotto/collection

Multi-action menu

Send a tweet

ScanLife exclusive6

OS detection

Custom Menu and more…..

What does ScanLife do?

It reads and generates all standard barcode formats to make a mobile commerce

solution instantly universal

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2D Codes: EZcode Datamatrix QR Code

1D Codes: over 15B printed/year

ScanLife offers centralized Code Management

Create, modify, and track codes. Anytime.

Campaigns can learn as they go!

Access from anywhere.

Flexible user rights across

unique groups.

View analytics any time.

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MatureMarketExamples

US - MTV and

Taco Bell

250,000 scans in one month

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US - Target Holiday Catalogs

Codes linked to product videos, option to buy or save to Wish List.

Over 150,000 scans ina 4 week period

Codes linking to Android apps

have seen over 450,000 scans!

US - Verizon DROID App Downloads

Best Practice: Integrate codes into different areas

DevelopingMarketExamples

UK – Mitsubishii-MiEV car Giveaway

10,500 scans over 5 months

DevelopingMarketExamples

UK – Marks & SpencerLimited Collection mobile web site

12,290 scans over 3 weeks

DevelopingMarketExamples

UK –

Laterooms.comApp download from iTunes

12,920 scans over 9 months

Observations

oBarcodes are the simplest and quickest mobile commerce enablers out thereoMature technology, software onlyoServes practically all phones

oBarcode scanning in the UK is still in its infancy, but will rocket in < 12 monthsoOlympics will be an important trigger

oAdditional access types (IR, AR, NFC) complement barcode infrastructures